Avoidornatefonts
Textwritteninornatefontsisdifficulttoread,
especiallyfromthebackr ow. Whendesigning
foronlineorslideviewing,usefontsthatlook
goodonline.TheVerdana,Tahoma,and
Geor giafontsaredesignedspecificallyfor
onlinevie wing.ArialandTimesNewRoman
alsoworkwell.
Color
Accordingtotheresearch,colorcommunicates
moreeffectivelythanblackandwhite.How
muchmore effectively?Here’swhatthe
researchsays:
·
Color visualsincreasewillingnessto
readbyupto80%.
·
Usingcolorcanincreasemotivation
andparticipationbyupt o80%(Green,
1984).
·
Color enhanceslearningandimproves
retentionbymorethan75%(Walker,
1991).
·
Color canalso exhibit“moods”:green
istyp icallymorerelaxing,redand
yellow areurgentcolors,bluecanbe
sadorr elaxingdependingonthehue,
blackcanbeapowercolor.
·
Avoidcertaincolorcombinationswhich
maybedifficulttolookator which
somepeoplecannotdistinguish:
red/green,brown/green,blue/black,and
blue/purple.
WarmorCool:
Warmcolor s (reds,oranges,
yellows)comeforwardandcommand
attention.Coolcolors(blues,green,andsome
purples)recedefromoureyes.Backgroundsin
cool colo rsareeasiertogetawaywithbecause
theyprovidecontrastwit htext.Ifyouput ina
war mcolorbackgroundyour textmaybelost
oroverpower ed.Thismeanspeoplewillpay
attentiontothecolornotthemessage.
Contrast
isthekeytousingcoloreffectively.
Tokeep fromlosingthetextintheba ckground
coloryouhavetohavecontrast.
Experimenttofindthecolor schemethat works
bestforyouandyourpresentation.Choosea
colorschemeandstickwithit.
Images/Graphics
Avarietyofstillformatscanbedisplayedin
PowerPoint
®
includingGIF,JPG,PNG,BMP,
PCT,andothers.Stillimageshelpcreatean
awarenessintheaudience’smind.Remember
thatpicturesshouldbekepttoa minimumper
pagewhileusingPowerPoint
®
.Thestandard
guidelineisthat 50%ofyourslidesshould
havesomegraphicelement.
Animation
Animationcanbeapowerfultool.That’s
becauseanimationhelpsusbreakour
informationdownandpresentittoour
audiencevisuallyaswedeliveritverbally.
And, whetheritsbullet slides, barchartsor
illustrations,thegradualintroduction of
informationhelpstheaudiencetorememberit.
Pickonetypeoftextanimation,anduse
iteverytime.
A gradualintroductionof text