Apple Sales International
Apple Sales International is responsible for buying Apple products from equipment manufacturers
around the world and selling these products in Europe (as well as in the Middle East, Africa and
India). Apple set up their sales operations in Europe in such a way that customers were contractually
buying products from Apple Sales International in Ireland rather than from the shops that
physically sold the products to customers. In this way Apple recorded all sales, and the profits
stemming from these sales, directly in Ireland.
The two tax rulings issued by Ireland concerned the internal allocation of these profits within Apple
Sales International (rather than the wider set-up of Apple's sales operations in Europe). Specifically,
they endorsed a split of the profits for tax purposes in Ireland: Under the agreed method, most
profits were internally allocated away from Ireland to a "head office" within Apple Sales
International. This "head office" was not based in any country and did not have any employees or
own premises. Its activities consisted solely of occasional board meetings. Only a fraction of the
profits of Apple Sales International were allocated to its Irish branch and subject to tax in Ireland.
The remaining vast majority of profits were allocated to the "head office", where they remained
untaxed.
Therefore, only a small percentage of Apple Sales International's profits were taxed in Ireland, and
the rest was taxed nowhere. In 2011, for example (according to figures released at US Senate public
hearings), Apple Sales International recorded profits of US$ 22 billion (c.a. €16 billion[1]) but under
the terms of the tax ruling only around €50 million were considered taxable in Ireland, leaving
€15.95 billion of profits untaxed. As a result, Apple Sales International paid less than €10 million of
corporate tax in Ireland in 2011 – an effective tax rate of about 0.05% on its overall annual profits.
In subsequent years, Apple Sales International's recorded profits continued to increase but the
profits considered taxable in Ireland under the terms of the tax ruling did not. Thus this effective tax
rate decreased further to only 0.005% in 2014.
Apple Operations Europe
On the basis of the same two tax rulings from 1991 and 2007, Apple Operations Europe benefitted
from a similar tax arrangement over the same period of time. The company was responsible for
manufacturing certain lines of computers for the Apple group. The majority of the profits of this
company were also allocated internally to its "head office" and not taxed anywhere.
Commission assessment
Tax rulings as such are perfectly legal. They are comfort letters issued by tax authorities to give a
company clarity on how its corporate tax will be calculated or on the use of special tax provisions.
The role of EU state aid control is to ensure Member States do not give selected companies a better
tax treatment than others, via tax rulings or otherwise. More specifically, profits must be allocated
between companies in a corporate group, and between different parts of the same company, in a way
that reflects economic reality. This means that the allocation should be in line with arrangements
that take place under commercial conditions between independent businesses (so-called "arm's
length principle").
In particular, the Commission's state aid investigation concerned two consecutive tax rulings issued
by Ireland, which endorsed a method to internally allocate profits within Apple Sales
International and Apple Operations Europe,two Irish incorporated companies. It assessed whether
this endorsed method to calculate the taxable profits of each company in Ireland gave Apple an
undue advantage that is illegal under EU state aid rules.
The Commission's investigation has shown that the tax rulings issued by Ireland endorsed an
artificial internal allocation of profits within Apple Sales International and Apple Operations Europe,
which has no factual or economic justification. As a result of the tax rulings, most sales profits
of Apple Sales International were allocated to its "head office" when this "head office" had no
operating capacity to handle and manage the distribution business, or any other substantive
business for that matter. Only the Irish branch of Apple Sales International had the capacity to
generate any income from trading, i.e. from the distribution of Apple products. Therefore, the sales
profits of Apple Sales International should have been recorded with the Irish branch and taxed there.
The "head office" did not have any employees or own premises. The only activities that can be
associated with the "head offices" are limited decisions taken by its directors (many of which were at
the same time working full-time as executives for Apple Inc.) on the distribution of dividends,
administrative arrangements and cash management. These activities generated profits in terms of
interest that, based on the Commission's assessment, are the only profits which can be attributed to