Federal Communications Commission FCC-CIRC1801-01
2. Discussion
6. We require Participating CMS Providers to deliver Alert Messages to an area that
matches the target area specified by alert originators, as proposed. This action will ensure that emergency
managers can “precisely target at-risk populations while minimizing disruption to others.”
27
The record
demonstrates a compelling public interest need for WEA Alert Messages to be delivered in a more
geographically targeted manner.
28
Harris County, Texas, Office of Homeland Security and Emergency
Management indicates that WEA is currently underutilized because of its limited geo-targeting
capabilities.
29
Emergency managers emphasize that more accurate geo-targeting will encourage alert
originators to use WEA,
30
enable them to use WEA to more effectively motivate consumers to take
protective actions,
31
and will reduce the potential for over-alerting and subscriber opt-out of receiving
WEA Alert Messages.
32
In addition to supporting the need for more stringent geo-targeting requirements,
the majority of commenters indicate that it is technically feasible to match delivery of WEA Alert
Messages to an area prescribed by the alert originator.
33
We define “matching” the target area as
27
BCEM Comments at 1-2; Harris County OHSEM Comments at 1.
28
See APCO Comments at 3; BCEM Comments at 1; Harris County OHSEM Comments at 1; Calhoun CEMA
Comments at 1; California Governor’s OES Comments at 5; DHS-S&T Comments at 1; Islip OEN Comments at 1;
Nassau County OEM Comments at 1; NYCEM Comments at 11; San Francisco DEM Comments at 1-2; Texas
Counties Comments at 1; AC&C Reply Comments at 1; AT&T Comments at 5-6.
29
See Letter from Francisco Sanchez, Jr., Liaison to the Director and Public Information Officer, Harris County
Homeland Security and Emergency Management, to Marlene H. Dortch, Secretary, FCC, PS Docket 15-91 at 1
(filed Jul. 10, 2017) (Harris County July 10, 2017 Ex Parte) (“Harris County rarely uses WEA because it does not
want to potentially alert the entire county when a WEA message may only pertain to a certain portion of the
county.”); APCO Comments at 4; AC&C Reply Comments at 1-2.
30
Our rules provide emergency managers access to information regarding geo-targeting performance and empower
them to work with CMS Providers to increase their confidence in WEA. See WEA R&O, 31 FCC Rcd at 11151,
para. 57 (requiring Participating CMS Providers to share information about their geo-targeting capabilities with
emergency managers upon request); see also id. at 11143, para. 47 (requiring Participating CMS Providers to log
Alert Messages and to share that data with emergency managers upon request). As of May 1, 2019, emergency
managers will also be able to use end-to-end WEA tests to assess how WEA is working within their jurisdictions.
See Wireless Emergency Alerts; Amendments to Rules Regarding the Emergency Alert System, 81 FR 75710 (Nov.
1, 2016).
31
NWS Jul. 18, 2017 Ex Parte at 1 (“Device-assisted geo-targeting is necessary to ensure that WEA is relevant to
those who receive alerts, that people do not become fatigued by alerts which do not apply to their location and are
perceived as false alarms, that future WEA messages are not ignored, and that the general public does not opt-out of
WEA altogether.”).
32
Letter from Benjamin J. Krakauer, Assistant Commissioner, New York City Emergency Management, to Marlene
Dortch, Secretary, FCC, PS Docket No. 15-91, at 2 (filed Jul. 10, 2017) (NYCEM July 10, 2017 Ex Parte) (arguing
that “[h]ighly accurate message targeting is absolutely necessary in order to prevent both unnecessary panic and
warning fatigue”); APCO Comments at 4; Harris County OHSEM Comments at 1.
33
See, e.g., AT&T Comments at 4-6; Letter from Pamela L. Gist, Counsel for Bluegrass Cellular, Inc., to Marlene
H. Dortch, Secretary, FCC, PS Docket No. 15-91, at 2 (filed July 19, 2017) (Bluegrass Jul. 20, 2017 Ex Parte);
Letter from William Hutchinson McClendon, IV, CEO, AC&C LLC, to Marlene Dortch, Secretary, FCC, PS Docket
No. 15-91, at 3 (filed Aug. 17, 2017) (AC&C Aug. 17, 2017 Ex Parte); Harris County Comments at 1; Big City
Emergency Managers Comments at 1; Calhoun CEMA Comments at 1; California Governor’s OES Comments at 4-
5; Letter from Michael E. Gerber, Physical Scientist, NOAA/National Weather Service, to Marlene Dortch,
Secretary, FCC, PS Docket No. 15-91, at 4 (filed Jul. 18, 2017) (NWS Jul. 18, 2017 Ex Parte); NYCEM Comments
at 11; San Francisco DEM Comments at 1-2; Letter from Keith Kaczmarek, inPhase Wireless, to Marlene Dortch,
Secretary, FCC, PS Docket No. 15-91, at 1-2 (filed Sep. 9, 2016) (inPhase Sep. 9, 2016 Ex Parte); Letter from John
Carley, Director Product Management, location.io Rx Networks, to Marlene Dortch, Secretary, FCC, PS Docket No.
15-91, at 1 (filed Sep. 14, 2016) (Rx Networks Sep. 14, 2016 Ex Parte); Dr. Hakan Erdogmus, Associate Teaching
Professor, Carnegie Mellon University, to Marlene Dortch, Secretary, FCC, PS Docket 15-91, at 1 (filed May 30,
(continued….)