MASTER THE ART OF COLD EMAILING

Tactics and templates email outreach experts use

to receive more replies and grow their business.

And how you can do it, too!

MASTER THE ART

OF COLD EMAILING

WHO IS THIS EBOOK FOR?

Wondering what kind of templates and cold

email tips are waiting for you in this ebook?

This is the place where you’ll ﬁnd out.

JOURNEY TO A HIGH REPLY RATE

From building your funnel to setting up the

best outbound sequence, we go through all

the basics.

SALES TEMPLATES

Cold email examples guaranteed to give your

revenue and conversation rates a boost.

Table of contents

OUTBOUND SEQUENCES

3 great examples of outbound cadences that

you can easily adapt for your business.

FOLLOW-UP EMAILS

Follow-ups you can send after meeting with

your prospects, conferences, etc.

COLD EMAIL MARKETING

If you’re using cold emailing for networking,

collaborations and partnerships, this is the

perfect chapter for you.

LINK BUILDING TEMPLATES

Building links for your website and articles?

Then check out these cold email templates.

RECRUITING TEMPLATES

Email outreach can be a great opportunity to

connect with top talent for your business.

INTRODUCTION

Who is this ebook for?

When you’re doing cold email outreach, you stumble upon all kinds of

challenges. Sometimes they are harder to solve, other times you take care

of them fast. Once you ﬁgure out one, inevitably, another one comes

knocking. These might include:

1) Low reply rates and negative ROI

2) No access to the world’s top-performing cold email templates to

take inspiration from

3) Wondering how many follow-up emails is too much

4) Low open rates and high bounce rates

5) Falling victim to spam ﬁlters and experiencing poor deliverability

6) Wondering whether your 10+ team needs a second domain just

for cold emailing

Whether you're just starting out or you already have a solid experience in

the cold email world, having a go-to resource packed with industry secrets,

best tactics and quality templates is something we’d all want to possess.

We sincerely hope this ebook will become that kind of a resource for you

and your team. In here, you’ll ﬁnd years of email outreach experience

transformed into actionable tips and creme de la creme cold email

templates that scored high reply rates.

It doesn’t matter if you're a salesperson, work in marketing, are recruiting

talent, or trying to conquer link building. There’s something for every trade

and every outreach objective.

Whenever you feel stuck or when you stumble upon a roadblock, we hope

this ebook will be your Thor’s hammer so you can crack on.

Much love,

The journey to a high reply rate

Every email outreach hacker is concerned with one thing and one thing

only - reply rates.

A high reply rate later transforms into your business objective. More leads,

booked demos, free trial signups, speciﬁc link clicks, generated backlinks,

or job applications.

But how do you get a high reply rate? We’ll present you with steps you

need to take for this journey to end with champagne. 🍾

● Set up your email outreach funnel

● Make sure prospects receive and read your emails

● Invest time in researching your target audience

● Crafting the perfect cold email sequence

Before we share our 27 cold email templates with you, we strongly

suggest you go through these four chapters ﬁrst. They will give you the

necessary framework on top of which you can build your entire sales,

marketing, or any other funnel.

Plus, we kept them short and sweet, so it won’t take you ages to read

them.

1. Set up your email outreach funnel

Your outreach funnel depends on the type of your business. I’ll give you an

example of how lemlist’s outbound sales strategy looks.

Send cold email sequence → Generate a reply → Book a meeting → Free

trial (or move to paid conversion directly) → Paid Conversion

Whether a prospect goes through a free trial or becomes a customer

immediately depends on the type of a prospect and their needs.

Sometimes, you might have to run multiple meetings before converting

them. This is usually the case with bigger clients and enterprises.

But the main point is, the funnel’s framework remains intact. It just adjusts

to the prospect in question. Your mission is to ﬁgure out your funnel,

position cold email sequences in it accordingly, and keep improving it by

being data-oriented.

However, there are certain rules you ought to follow:

● Sell the next step. For example, in their cold emails, our sales team

doesn’t bother with selling lemlist. Instead, they are focused on

booking a meeting ﬁrst. It’s only at that meeting when they start

selling lemlist.

● It’s about them. Eliminate “I” or “our company” from your vocabulary.

“You” and “your company” are things your prospects want to hear.

They don’t care about you. Your job is to ﬁgure out how they can win

so that you can too.

● Intrigue, don’t promote. Your product feature is a solution to their

pain. Meaningless words are replaced with relevant examples.

Promotion goes away, empathy steps in. It’s through these trade-os

that you’ll get more replies.

● Stop being generic. While automation helps you scale your business,

it can’t replace your understanding of the market. So, ﬁrst understand

what makes your prospects tick, segment them into buckets (e.g.

across dierent pain points), and then start automating. Relevant

personalization and automation for repetitive tasks is the ideal match.

1. Set up your email outreach funnel

The same rules apply to your follow-up emails. We’ll talk about speciﬁc tactics in a bit. But before we do, let’s ﬁnish this chapter with some targets you

should keep in mind and some funnels for inspiration.

● Try not to send more than 100 emails per day

● Your open rates should be above 50%

● Your reply rates should be above 20%

● From 100 emails sent, you should hit a 10% conversion rate (e.g. 10 meetings booked)

Don't worry if you're not there yet, that's what this ebook is for.

Here’s a quick visual example of an interesting funnel. Btw, working like ﬁre for our team.

Target prospects

on LinkedIn

Cold email

outreach

Book a meeting

Conversion

Follow-up

sequence

Deliverable: segmented list KPIs: high open, click, and

reply rates

Deliverable: Qualiﬁed

meetings

KPI: Deals closed

2. Make sure prospects read your emails

For a prospect to reply, they ﬁrst have to receive your email and open it.

However, the fact of the matter is that a lot of cold emails end up in spam

or promotion folders. Meaning, prospects don’t even get a chance to read

the email in the ﬁrst place.

This tends to happen more often to bigger sales teams where multiple

people are sending emails without following email deliverability rules. The

result is they ruin the domain’s reputation and suer from low open rates

and high bounce rates. We can illustrate the importance of email

deliverability through this image.

Here some typical and quite painful mistakes people make when sending

cold emails:

● Use fake accounts and aliases. For example, when you’re setting up

your Gmail proﬁle, input your correct details. Simply put, using fake

info is a bad idea in the long run.

● Sending blasts fast. If you select an email marketing tool to send

your outreach campaigns, you’ll suer because email providers don’t

like to see thousands of emails sent at the same time. Punishments

for this are severe.

● Forget to warm up their email address. Especially if you have a

new one. It needs to be warmed up. Meaning, you have to send and

receive emails initially so that email providers can see there’s a real

person behind the address. You can also automatically warm-up

your domain with lemwarm.

● Second domain dilemma. Big sales teams wonder when and how to

set up a dedicated email domain just for cold email outreach. Our

advice is to go with a dedicated domain that doesn’t look scammy

because it’s extremely dicult to maintain a high email reputation

and eciently manage a bigger team.

● Track metrics in the wrong way. Everybody wants to track opens

and clicks. But so many forget to set up their custom tracking

domain and are punished for it later.

All the answers on how to do an audit of your email reputation and

maximize email deliverability lie behind this link. And don’t worry, these

are super simple how-to tutorials to follow. Please set this up.

Your cold email future depends on it.

3. Invest time to research your target audience

To be able to personalize cold emails, you have to know your target

audience. There’s no shortcut or quick automation that will help you do

this. You have to invest time and put the work in.

The better you know the person you’re about to reach out to, the easier it

will be to write the actual email. On top of that, the ROI you generate on

customer research is high reply rates. So it makes complete sense to do it.

The main objective is to look for patterns. If your product/service solves 3

speciﬁc pain points, I bet you’ll ﬁnd three dierent types of prospects. You

can organize them into these 3 buckets.

For example, lemlist helps people get high reply rates, maximize

deliverability and engage with prospects across multiple channels. As a

result, this means I can organize prospects into 3 dierent campaigns and

pitch them accordingly. And because I know the patterns, I can automate

certain things or create templates for a speciﬁc bucket. How can you

understand your audience better? Luckily, there is an abundance of

resources available:

● Communities. Facebook and Slack groups are big deals in today’s

world. Find relevant communities for your business and use the

internal search option for your analysis. Also, why not build your own

community and centralize feedback? :)

● LinkedIn. A network we all love nowadays. Not only can you connect

with any prospect in a heartbeat, but its Search algorithm is vastly

powerful. Be sure to use it as all the information is already there.

● Reddit/Quora/Product Hunt. People ask many intriguing questions

and leave interesting comments on things that matter in your

industry. Pay attention to them!

● Google. Seeing how many people are searching for speciﬁc things

can help you conﬁrm the demand. Any SEO tool out there will give

you even deeper insights into what drives clicks and what type of

content people consume.

● Job ads. This is a brilliant hack our sales team uses. For example,

when we see that a certain company is looking for new sales reps to

join, we know that they are a potential customer to us. Plus, in most

of the job ads, we can identify what are the objectives they plan to hit

and what this person’s job description would entail.

Don’t underestimate the power of good customer research. The markets are dynamic, competition is ﬁerce and things change rapidly. The only way to stay

ahead of the curve is to be a few steps ahead. And it all starts by understanding your customers and then putting that information to good use.

3. Invest time to research your target audience

First Name Last Name Email Intro Line

Guillaume Moubeche [email protected]

You’re a big inspiration for me G and the way you

bootstrapped lemlist to where it is today is amazing. So I

thought to myself…I had to send you this email.

Vukasin Vukosavljevic [email protected]

I saw your recent LinkedIn post about marketers being more

data driven and how you measure things at lemlist. The

before/after image was awesome.

Briana Dilworth [email protected]

I saw that you joined lemlist’s marketing team recently and

wanted to congratulate you for it. Since we’re both content

creators, I have an idea to share that I think you’ll love.

This is a basic example of a .CSV ﬁle with which you can customize intro lines for every prospect. Something as simple as a Google Sheet can be your faithful

companion during research that you can later use to personalize cold emails. Plus, with this extension, you’re going to enjoy the process even more.

4. Crafting the perfect cold email sequence

We have come to probably the most interesting part for anybody looking

to skyrocket their business through cold emails. What does a good cold

email sequence look like? More importantly, how do you dierentiate from

your competitors and motivate people to reply to you?

Let’s start from the top. A top-performing cold email sequence consists of

an opening email and follow-ups.

First cold email

For many outreach hackers, this is usually the best email in the entire

sequence. Its components are:

● Subject line. The ﬁrst thing you want to look out for is not to make it

too long because some people will check it out on their mobile

where you have less “real estate”. Up to 5-6 words is usually the

best. Then, treat it like a newspaper headline. It should intrigue

prospects, motivate them to open the email.

● Intro line. This is where you break the ice and incentivize your

prospects to lower their guard down. Essentially, you want them to

read that intro and be like, “Ok, this is not a boring salesperson, let’s

see what they want''. This is achieved by using genuine

compliments or questions, common ground, and referencing things

of their interest.

● Pitch. There are plenty of ways in which you can structure your

pitch. One of the examples is the PAIN - SOLUTION technique, where

you reference their most important pain and position your

product/service as a solution. Another way to do it is through an

empathetic example. Have you already done what they’re doing

now? Show them the magic and position your product/service along

the way.

● Call-to-action. It should come naturally after your pitch. To ﬁnd out

the one that works best, you have to test. But, don’t confuse

prospects with too many options. Don’t be pushy either. Fight

friction and don’t make them think too much. If what you’re saying

resonates with them, they should be able to book a call with you in

approximately 30 seconds.

4. Crafting the perfect cold email sequence

If this seems intimidating, that's what our templates are for, keep reading

how these tips look in action

Follow-ups

The ﬁrst thing people ask about follow-up emails is how many to send.

Along with how not to be boring and send those same types of “did you

read my last email” messages.

The strategy with follow-ups can be: 1) use well-structured reminders or 2)

storytelling.

When you’re reminding people, you need to understand the quality of

your ﬁrst email. You do that by analyzing the results. For instance, did

people not reply because they forgot or because it could be better. If

you’re reminding them and you’re dealing with the latter, that won’t do the

job, would it?

It’s okay to reference the prior message, but try to repeat the most

important information in the follow-up. Make it sharp and write it in a

slightly dierent way.

If your strategy is storytelling, a good idea is to reveal one more gem with

every subsequent email. For example, in my ﬁrst email, I can speak about

problems with email deliverability. But, in my follow up I can show you

how to ﬁx them. The second follow-up can showcase a relevant use case

from your industry.

This strategy is great because it adds value with every additional email in

the sequence. The trick is to connect the dots and position it as a story.

How many follow-ups should you send?

A solid framework would look something like this:

● 2-day delay between email 1 and 2

● 2-day delay between email 2 and 3

● 3-day delay between email 3 and 4

4. Crafting the perfect cold email sequence

Here’s an example of a schedule for 8-step cold email cadences.

● 2-day delay between email 1 and 2

● 2-day delay between email 2 and 3

● 3-day delay between email 3 and 4

● 3-day delay between email 4 and 5

● 4-day delay between email 5 and 6

● 6-day delay between email 6 and 7

● 8-day delay between email 7 and 8

But remember, there’s no golden rule or one-delay-ﬁts-all schedules. The

right schedule will be the one that’s working best for you and your

audience, after you test it.

So send a few campaigns and analyze the performance.

How to make sure all emails in a sequence go under the same thread?

If you’re using lemlist to send your cold email campaigns, what you want

to do is leave the subject lines for follow-ups empty. That way, every email

will be delivered in the same thread.

Why should you send follow-ups?

Because they are guaranteed to bring more replies. And more replies bring

more opportunities. Think about it, sometimes people forget to reply or

have just been busy. Other times, their inbox could be ﬁlled with emails

and they haven’t got a chance to read it yet. Just because somebody

doesn’t reply immediately, it doesn’t mean they aren’t interested.

Ultimately, this is why we deliver follow-ups in the ﬁrst place.

Advanced email outreach tactics

One more thing before we move onto cold email templates. Prepare to

discover 5 high-performing outreach tactics that will ramp up your reply

rates.

Capturing prospects’ attention with images

An image in a cold email can mean so many fantastic things. We can be

talking about:

● Unique video thumbnail customized for every prospect

● Screenshot of their LinkedIn proﬁle

● Screenshot of their website

4. Crafting the perfect cold email sequence

In the example you see above, this custom video thumbnail outperformed

every text link there is. It’s a brilliant way to have prospects click on a link

you want. Why? Because it’s tailored to an individual, like a suit or a dress.

A piece of clothing that’s been specially designed for you always feels

best, right?

This is what personalized images are able to do for your cold email

campaigns. If you ﬁt them into your email and make them relevant to the

prospect, you’ll be amazed.

Plus, you can create them at scale, like this.

Dynamic landing pages

To continue from the previous section, imagine people clicking on your

video thumbnail. Where will you take them once they click?

Imagine that prospects land on a page that’s uniquely customized for

them. Relevant text, their company logo, and your video embedded. Let’s

also say that your goal is to book a meeting. You then also embed your

Calendly below the video to reduce friction and have people book that

meeting with minimum clicks.

4. Crafting the perfect cold email sequence

If you think about it, this is a great outreach funnel to have. You can use it

to book meetings, promote events, connect with your network, recruit,

apply for a job, etc. Oh, and you don’t have to imagine it. lemlist gives you

a no-code way to create these pages in seconds, like this.

Personalized text

Tailoring your email with text-only content is also a great way to stand out.

With something simple as a well-structured CSV ﬁle, you can do wonders.

Everything you see in red columns is for internal use only, while the blue

labels tell me what’s going into my email.

By doing so, I’m creating unique sentences in my CSV, while doing the

customer research. With custom tags, lemlist will place all the content in

the right place.

Meaning all I have to do in my cold email then is to add {{Tiramisu1}}

instead of my intro line, and {{Tiramisu2}} instead of my pitch sentence.

Everything else is done on autopilot.

4. Crafting the perfect cold email sequence

A/B testing

Now let’s imagine two dierent scenarios.

The ﬁrst one is you’re in a room with your boss and the rest of the team.

Together, you’re trying to decide what the best subject line is for an

important outbound campaign you’re about to send. There are two choices

in the mix. An hour later, the decision is made.

Here’s the second option. Instead of debating which subject line is better,

you let the audience tell you. You split the entire list into two buckets and

send it. Instead of an hour, you spend 10 minutes explaining the move to

the team.

Tell me, honestly, which scenario would you rather be in?

This is what A/B testing is for. To save you time and protect your company

from subjective opinions. Whether we’re talking about subject lines, intro

lines, images, image vs. text, two dierent sequences, you can A/B test

anything.

Things you can A/B test:

1) Subject lines

2) Intro lines

3) Call-to-actions

4) Entire sequences

5) Formal vs. informal approach

6) More vs. less follow-up emails

7) Personalized images vs. personalized text

8) Dynamic landing pages vs. personalized text

9) One-channel vs. multi-channel approach

Opportunities are endless.

SALES TEMPLATES

Schedule a meeting in style

If this resonates, let me know. I will be happy to

chat over coee.

Take care,

Nadja

Subject line: Thanks for the ebook Stephen

Hey Stephen,

The ebook you've shared on building a

marketing plan was spot on. Loved the highlight

it puts on the impact of proper messaging and

how easily it gets overlooked.

You wore many hats in your career, from social

marketing to enterprise sales, so you're surely

aware of the importance personalization and

proper messaging has in cold outbound.

Hell, you wouldn't be able to lead 4 companies

to successful exits without it.

I'm curious to know if you have something in

place to help your team practice what you

preach and ensure they're eciently leveraging

personalization in their cold emails?

Research! Nadja’s campaign was full of

information about each lead to grab their

attention from the start.

She starts out with the intro that is 100%

centered around them and shows the

proof behind her statements.

Then she asks a question that opens up a

conversation without sounding too pushy

and ties this in with her CTA to meet for

coee. And of course she adds a ﬁnishing

touch of the coee cup image to seal the

deal.

Centering her email around her leads and

adding a human touch is what led this

campaign to its success!

110

sent

80%

open rate

23%

reply rate

Research tip

It seems like this might require a lot of research when you are doing

it for a large number of leads. But, it doesn’t have to be! Instead of

sending 1000 emails a week, send 100-200, and really try to qualify

your prospects and research them accordingly. You will be amazed

at how much you can learn from their LinkedIn posts, a blog article

they wrote, or a podcast they did somewhere. Your job is not to send

the highest amount of emails, but to close as much as you can. The

better the research is, the higher your conversion rate will be.

Custom tags

Let’s imagine you want to have a custom intro sentence and a

custom call-to-action for every prospect. In your CSV ﬁle, add two

columns - “intro line” and “call to action”. Then, for every prospect,

add appropriate content when you’re researching. Finally, go to

your cold email tool (preferably lemlist :P), and create a template. In

the intro section add {{intro line}} and later {{call to action}} tags.

That way, your cold email tool will automatically pull the right

content for you. A simple text personalization that does wonders.

Coee cup image

You probably saw that it says Stephen on the coee cup Nadja

is holding. That’s the {{ﬁrst name}} tag that dynamically updates

for each prospect in your email list. Plus, it also shows that you

are a real human being, makes the email feel warm, and allows

you to showcase your personality. That way, you’re building a

relationship with your prospect, which is what sales is

ultimately all about. If you’re curious how you can create this

coee cup image, take a look at this.

How can you use this?

Take this needle out of my back

Subject line: Your emails going to spam? Do this

Hey Jackie,

I noticed yesterday's conversation around email deliverability in the Cold Email

Closers community. Your comment caught my attention, but don't worry, I

come in peace. :)

In the past two months, my team went from 3 to 8 people, with everybody

sending outbound campaigns. It hit our deliverability hard, so I faced the same

challenge you're facing right now. But, there are a few things you can do to ﬁx

it and keep your open rates at 50%+. Let me show you…

Hit me up, just a chat,

Vuk

This cold email starts o with a relevant subject line that the

prospects see in a timely fashion. For example, this prospect

expressed spam concerns in the “Cold Email Closers” community

on Facebook, so Vuk was quick to reach out afterward and the

subject line helped capture the prospect’s eye. Because it speaks

to their “urgent” need.

The intro line referenced the subject line and that community

post to set the expectation straight and to showcase you’re not

entering someone’s inbox guns blazing.

As the Head of Growth at lemlist, Vuk is obviously selling a cold

email tool that also helps maximize email deliverability. But in

this case, he’s doing it in a credible and empathetic way by

connecting with prospects ﬁrst. By doing so, he shows his

prospect that he solved that pain in the past.

The gold in this email is in the personalized thumbnail. Instead of

sending an article or using words to explain it, Vuk decided to go

with a video outlining how he ﬁxed the situation. Why? Because

it brings value to people. Plus, every image is unique to the

prospect in question and it grabs their attention right o the bat.

On top of it, it also opens a window for Vuk to showcase his

personality and position lemlist as the go-to solution.

sent

83%

open rate

32%

reply rate

How can you use this?

Customer research

You can see that even the subject line mentions the problem the lead

is facing and how it can be ﬁxed. This sets the expectation perfectly

on top which you can elaborate and build a story in the email. Plus,

these are all qualiﬁed leads for your business. How do you ﬁnd

them? By looking at groups on Facebook, Slack, LinkedIn, or even

things like Clubhouse, Quora, or Reddit. You can also leverage

LinkedIn and its robust search engine to check out their latest activity

to see if they have mentioned anything in their posts or comments.

Find out where your audience is spending time online and go to the

source.

Connect with their problems

You can either establish how you’ve ﬁxed the problem in the past

or just state the challenge and walk them through the solution. In

either case, be sure to add real proof! Using both of these

methods you still want to position yourself as helping them solve

their problem, but not about selling your speciﬁc solution. Your

objective is to create a story of some sort and help them connect

with it. The more they connect, the better.

Personalized video to seal the deal

Now it’s time for the cherry on top, the video. In this video, you’ll

want to showcase one of the suggestions you have to solve

their problem and give a link to your product. You can use Loom

or Vidyard (or anything else really) to do a quick screen share

video and walk people through a deck or live example. It doesn’t

have to be perfectly edited, but it should be valuable and

actionable. And the personalized thumbnail in the email helps

you boost clicks and get them to open the video. This is how you

can create it at scale, so it dynamically updates for every

prospect in your list.

Job ads outreach tactic

Subject line: Your hunt for an SDR at Pipedrive

Hey Jack,

I saw on ReveGenius that you're looking for new SDRs for Pipedrive to help you

out with ABM campaigns and support you in this exciting stage of your growth

after a new round of funding.

Given you rank top 25 for the workplace environment, I am sure you'll ﬁnd a

candidate in no time! I'm curious - given your aim to stay away from the spray

and pray approach and put emphasis on quality over quantity in your outreach,

do you have a tool in place to help new hires cut some time and automate

cross-channel prospecting whilst still maintaining that much-needed personal

touch.

I'd love to run an idea by you on how your hires can conduct personalized

outreach to enterprize employers across emails + LinkedIn + calls in an

automated way and get them to drive down the cost of business-critical training

with Pipedrive.

Would you be open to hearing more about it?

Nadja

This cold email campaign is super special and it

performs like crazy for lemlist’s Head of Business

Development, Nadja.

What’s special about it is the method she uses to

qualify prospects. Nadja goes to websites like Indeed to

see which companies are hiring Sales VPs or SDRs,

because it’s highly likely these prospects need a good

outbound sales solution like lemlist.

She uses the intro line of her email to get straight to the

point, be relevant, and show that she’s paying

attention. Then, before jumping into sales, she aims to

establish a real rapport ﬁrst by paying them a genuine

compliment.

It’s only after all that the conversation moves to

identifying the challenge and talking outbound. What’s

interesting about the call-to-action here is that Nadja

positioned it to sound exciting to the prospect, thus

boosting her reply rate.

150

sent

71%

open rate

50%

reply rate

Go to the source

Qualifying prospects can be time-consuming and sometimes

hard. But if you ﬁgure out where some extent of information

is already stored online, you will identify a useful shortcut,

without sacriﬁcing quality. For Nadja’s team, this shortcut is

a job ad, but for your business it can be many other things

like their LinkedIn proﬁle, website, or other social media

activity.

Genuine compliments

If you decide to extend someone a compliment, make sure

you mean it. Saying something generic or insincere will do

your more harm than good. Compliments that you can back

up represent a beautiful way to start a business

relationship.

Conversational call-to-actions

Sometimes, the best CTA doesn’t have to be your

Calendly URL or a dedicated landing page. A simple

invitation to a quality chat and exchange of tactics can do

the trick. Especially if you have a strong personal brand

behind your LinkedIn proﬁle or your company’s logo.

How can you use this?

Identifying decision-makers

Subject line: Ron recommended I get in touch with you

Hi Jeremy,

Hope nothing but the ﬁnest things are happening at Spendesk.

I'm looking to get in touch with the person who handles Spendesk's outreach

campaigns. As a fellow Head of Growth, I'm guessing you are the right person

to talk to. Here's why I'm asking.

I watched your interview on The Family podcast and it was quite interesting

when you guys started talking about the dynamics of your events, community

and how you're planning to transform CFO Connect champions into Spendesk

users.

It got me thinking and researching your cold email work.

I'd love to hop on a call with you (or someone else) to talk more about this (link).

Trust me, as one outreach player to another, you're gonna love it once you click.

You interested?

Vuk

This template was so successful because of its

personalization, and because you are asking them to

verify they are the right person to be in contact with.

In this case, Vuk used custom variables to add

information about the company and verify that this

lead is in fact the right person to reach out to. Then he

drops some well-researched information about this

speciﬁc lead.

Finally, he ﬁnished with a simple yes/no question that

is sure to boost response rates!

250

sent

76%

open rate

29%

reply rate

Transition and pitch

In this example, Vuk decided to intrigue prospects and hook

them to open his link, where he would later go in-depth on a

speciﬁc tactic. But, in the bigger picture, once you reference

your research in the previous section, it becomes easier to

make the transition. Reference is how you set the stage,

pitch is where you oer something exciting.

Reference your research

If you discover something interesting online, make sure to

reference this research point in your cold email. The

prospect needs to connect the dots about what you’re

saying, plus it shows that you are the type of person that

does their homework.

When to use this template

You can use the “decision maker” template either as the

ﬁrst email to verify you are talking to the right person or

as a follow-up to people who haven’t responded.

How can you use this?

Show them the promised land

I want to be the person that will help you take

over the throne, while also ramping up your

sales.

Here’s a quick plan overview (link) I suggest

so you know I mean business.

I’d love to hop on a call with you and talk

about everything in more detail.

Let me know if you're interested.

Have a good one,

Ilya

Subject line: Caeine Atlanta, the king of

Atlanta

Hi Sarah,

I'm a caeine addict, sipping my second

double espresso today and it's only 11 am.

I recently googled “best coee shops in

Atlanta” and noticed your competitors are

ranking higher than Caeine Atlanta.

This email starts out with an icebreaker

that is personalized for every lead’s

business. It helps tone down your sales

intentions and focus on starting a

conversation on a topic that’s relevant to

your prospect.

When transitioning to the sales pitch, this

email captures interest by mentioning

how the lead compares to their

competitors on Google, complete with a

personalized image.

Then it shows them the promised land by

explaining how they can put their coee

shop on top and even links a plan so they

know he is serious.

It ﬁnishes with a CTA that clearly states

the next steps, a call, and asks if they are

interested with a Yes/No, which can boost

response rates!

380

sent

81%

open rate

37%

reply rate

Help prospects visualize success

In this example, we can see that the email is playing on the

competitive nature of prospects and something that’s really

relevant for their business. If somebody searches for “best

coee in Atlanta” their business needs to be there with great

reviews to show. What’s the moral of the story here? Figure

out what the main factors are inﬂuencing purchasing

decisions in a market and then visualize what you can for

prospects to help them succeed.

Polite call-to-actions

A gentle(wo)man’s code suggests that you shouldn’t go

all-in on sales before your prospect expresses interest.

Once you qualify them and there’s a ﬁt, go all-in by all

means.

Conversational intro lines

When starting an email, you can use an icebreaker that

connects to the lead’s work and at the same time shows

why you are a good ﬁt to work with them. Then explain

where you got the info from above, mention one of their

competitors, and of course top it o with the customized

image. Thankfully you can input all of this info into a CSV

and lemlist will take care of the rest! A good intro line can

be a genuine compliment, a common ground, or a

reference to something they did in the past. Even humor,

if the situation allows for it.

How can you use this?

Network your way to sales

Subject line: Coee or tea? Hello Eva!

I saw your growthmaker podcast on how you onboard your SDRs, super

interesting! I just started working at lemlist and I’d be delighted to talk to you

about your vision of the outbound & automation sector.

There are so many topics to cover, so all the tips are good to take in my opinion.

😅

I have worked in several startups and dierent teams, so I too have a lot to

share with you!

Would you like a 15-minute call on Zoom?

-> Here for the ☕

-> Here for the 🍵

P.S. - Yes, I'm doing a little study on the subject "Are you more into tea or

coee?" for my next Linkedin post. 😁

Clémence F.

B2B Outbound Sales Automation Expert @lemlist

Clémence starts right o the bat with a personalization tag

that shows she did her research before reaching out to

this lead. This will immediately grab their attention

because let’s face it, who doesn’t like reading compliments

about their work?

Then she establishes who she is, and why this is

interesting for her lead. In networking emails, it’s always

important to establish your credibility without making it

seem like you are bragging. Clémence did this beautifully

by simply mentioning her previous experience, and how

this can help the lead.

She goes in with an easy yes/no question with a link to

her calendar so they don’t even have to respond, and adds

a funny twist to this by putting options for a coee and

tea meet-up. This adds a human touch to her email that

sets it apart from all the other automated emails in her

lead’s inbox. This is sure to boost her click and response

rates!

sent

91%

open rate

35%

reply rate

Add humor

“Coee or tea” dilemma is such a nice touch that makes

the conversation feel human and pleasant. Plus, it lowers

the prospect’s guard and tones down the sales side of the

email. Always be on the lookout for how you can make

your email outreach feel more like a conversation, so that

replying comes naturally.

Establish credibility smoothly

You don’t need to name drop, mention all the awards

you’ve gotten, or publications you’ve been cited in. Keep it

simple and human by just adding a short credibility

statement so they know you are serious.

Grow your network

After adding a personalized intro sentence for every

prospect, the rest of Clémence’s template focuses on

establishing a connection. If your email copy delivers on a

promise to have a quality conversation when you meet,

not only can you smoothly position your product/service,

but you can also have a valuable exchange and

potentially develop great professional connections along

the way.

How can you use this?

OUTBOUND SEQUENCES

Multichannel outbound cadence

The ﬁrst cold email sequence we’re going to analyze is from one of lemlist’s

B2B sales experts, Simon. It’s very interesting because it leverages a

multichannel approach. Here’s what it looks like:

1. Establish a connection on LinkedIn

2. Send a cold email

3. Hop on a cold call

4. Follow-up email

In the ﬁrst step, Simon’s goal is to do simple things. Connect on LinkedIn

and send them a light intro message. Don’t be sales-y, but focus on

starting a conversation on a topic that interests you both. Also, don't send

all connection requests or emails on the same day. Spread it across a

speciﬁc period of time and respect LinkedIn limits.

2nd email in the cadence

If a prospect doesn’t reply, that’s when a cold email is ﬁred

o. As you can see, this message is a pretty

straightforward email. However, the second paragraph

contains a unique sentence for the prospect that’s pulled

through the CSV ﬁle Simon previously prepared.

Also, the call-to-action is structured as an invitation to talk

about sales and ambitious objectives, rather than directly

asking for a meeting to be booked. He is patiently moving

prospects through dierent stages of interest without

making it obvious.

The third step is the cold call. Thanks to good research

before reaching out, Simon came prepared. He went to the

Welcome To The Jungle job board and assessed whether

prospects are expanding their sales teams and determined

the objectives they wanted to hit. By knowing what his

prospects are aiming to do, Simon can navigate the

conversation accordingly.

Subject line: Outreach question, Nadja

Hey Nadja,

I tried to reach you on LinkedIn the day before yesterday without

success! (I suspect your agenda is full so I’m trying my luck here)

As I told you, I recently found out about what you’ve accomplished

with the Miro team, your fundraising in particular. Bravo to you 🙌

I’m very curious to know what you have in place in terms of

outreach to get there? Is there an axis that you’re exploring at

Miro?

Talk soon,

Simon

Multichannel outbound cadence

But, going back to dierent stages of the prospect’s interest, the

goal of a call is to book a Zoom meeting. So these calls are short

and sweet. As a matter of fact, Simon starts the call using this

sentence "I totally understand you're busy, all I need is 24 seconds

to explain my point. Do you have 24 seconds?". That way, not only

does he capture the prospect's attention but he also plays on the

prospect’s biggest needs. Most importantly, he sells the meeting,

not the product.

The ﬁnal step is the follow-up email that gets delivered if the

person doesn’t respond to the cold call. The goal is to squeeze in

additional replies from people who were just too busy and weren’t

able to reply before. The email begins with a unique intro line for

every lead and then leverages the personalized video thumbnail

tactic we talked about earlier in this ebook.

But to do a quick recap of this image one more time, it consists of:

a) Simon's image so people can see the real person, b) dynamic

text with {{ﬁrstName}} tag, c) LinkedIn proﬁle pic of the person, d)

company logo in the bottom left corner and e) play button. This

way, your click rate is maximized, while people are moved to a

dynamic landing page. What’s special about that?

It’s a custom page that's tailored for every lead individually, while

the most important things are embedded on it - dynamic text,

video, and your Calendly URL to decrease friction. This is one of the

ﬁnest ways to book meetings and be dierent in a very noisy world

of cold email outreach. Here’s a quick tutorial on how you can

create one for your business without writing a single line of code.

Multichannel outbound cadence

Subject line: *same as the previous email

I tried to reach you yesterday by phone without

success

I also just realized that I asked you a few

questions, but I didn't take the time to introduce

myself...Rather than writing you a long block, I

shot a little video for you that you can watch by

clicking on the thumbnail.

Learn how to use this strategy to increase your conversion rate.

220

sent

88%

open rate

40%

reply rate

Reference the last step in a smart way

Simon always makes a reference to the previous step - "I

emailed you two days ago..." and never lets too much time

pass between steps. Two-days in between is the maximum.

Cold call tips

The call always goes in the middle of the sequence for

maximum impact. Prior to calling, list all the numbers

before. That way, you’ll stay sharp and manage to average

20 calls an hour.

Call with one click

Thanks to the integration between Aircall and lemlist,

Simon is able to have all prospects in one clean list and

call them in seconds right from the lemlist app.

Multichannel sequences all without leaving lemlist.

How can you use this?

Convert inbound leads to clients (email 1)

Why did this template work?

This email starts out with an icebreaker

that is personalized for every lead’s

business. It helps tune down your sales

intentions and focus on starting a

conversation on a topic that’s relevant

to your prospect.

When transitioning to the sales pitch,

this email captures interest by

mentioning how the lead compares to

their competitors on Google, complete

with a personalized image.

Then it shows them the promised land

by explaining how they can put their

coee shop on top and even links a

plan so they know he is serious.

It ﬁnishes with a CTA that clearly states

the next steps, a call, and asks if they

are interested with a Yes/No, which can

boost response rates!

Subject line: Hi Helen, I've saved your video! 🤗

Hi, Helen 👋

I want to thank you for signing up, and I hope you attended our Tech

Recruitment course.

I believe you now know Recrooit (and the team behind it) a little better.

The time has come for us to get to know you better and to push your

career forward together.

I have prepared a short video for you:

or click here.

Our mission is to connect with talent hunters who:

- They want to absorb knowledge and gain experience

- They strive for a job that will fulﬁll them, but not take away

all their time

- They love everything that contains a "tech" moment

We would oer you:

- Training videos

- Tips on recruiting practices (from writing ads, to folk

remedies for headaches from LinkedIn)

- Bonuses (fees, bounties, call them whatever you want, but

$$$) + list of interesting clients

- Opportunity to break through and (hear) about your abilities

- Access to the huge network we are building in Serbia and far

beyond

Now, perhaps the best part of the package - there are no

restrictions or classic deadlines. Apply and recommend

someone for a job whenever you want, and earn cash beneﬁts

and most importantly - experience.

Let me know how you feel about the video and I'm waiting for

you on Recrooit 👉 https://recrooit.com/signup

Convert inbound leads to clients (email 2)

Subject line: *same as the previous email

Hi Helen,

I believe you are in a hurry, so I wanted to check my impressions

once again.

I hope that the video answers the questions, and that it is clearer

to you how our platform works. I would deﬁnitely like to hear

feedback about the course, and I'm looking forward to your

answer.

In the next two weeks, we will occasionally send additional

materials, so keep an eye on the inbox.

There’s nothing better when marketing and sales teams work together

to build a funnel that converts great leads for your business. One such

example comes from Nevena, Founder of Recrooit, who managed to

convert 13% of her webinar attendees.

It all started with an educational webinar marketed to the relevant

audience. This is great top-of-the-funnel content that brings value to the

audience. The majority of their webinar was also about providing value,

but a piece of it was also positioning Recrooit in that narrative.

The beauty of the follow-up email they’ve sent was that it’s closely

related to what they were saying during the webinar. There, they’ve

shown them the value behind the product and actionable tactics to

succeed in recruiting. It wasn’t sales-y, it was how they can use it to

make wins in their job. This email is a simple recap of that message and

it comes with a unique video for them too. When you connect inbound

and sales in a meaningful way, magic happens.

The follow-up that comes if they don’t sign up is a simple reminder to

boost replies. Sometimes your leads are busy at the moment they

receive an email or simply forget and this is why follow-up emails are so

important, to help you increase the reply rate.

274

sent

89%

open rate

19%

reply rate

More outreach content ideas

For example, you can start by connecting based on a

common interest, like how your prospect uses LinkedIn. Of

course, pick a topic connected with your product/service.

Then, if you get no response, tell them a story about how

you have already faced the pain/challenge they are

experiencing now. Finally, add relevant and actionable

examples in the third email, walk them through the tactics,

and position yourself as an expert on the subject.

How can you use this?

FOLLOW-UP TEMPLATES

Follow up after a meeting

CHALLENGES:

● Qualifying leads prior to

reaching out to them

● Reporting across multiple

channels

GAME PLAN:

● Set up lemlist account and test

sequence

● Address lead qualiﬁcation &

share best practices

Take care,

Simon

Subject line: As promised Frank

Hey again Frank,

Great talking to you today. As

promised, I'm sending you a quick

summary of our conversation.

Let me if it's all good or I forgot

something?

NEXT STEPS:

● We’re going to organize one more

meeting with John and Sarah

● Next Tuesday at 5pm, we’ll focus

on multi-channel sequence setup

In this case, the follow-up was directly

following a meeting, and talked about the

next steps, the most important topics that

were discussed, and ended with a game plan

for how to proceed.

This is a template inspired by the one we

received from Richard Harris, a world-famous

sales expert. As you can see in the bullet

points, they are organized across three

categories to make sure both parties are on

the same page when it comes to what

happens next.

The key to success when it comes to

follow-ups after meetings is to processize it

and ensure it gets delivered in a timely

fashion.

The rest is up to you to sell in the meeting!

sent

93%

open rate

73%

reply rate

Mention key points of the meeting

If you want to summarize your meeting, you don’t only

have to use the same headings. For instance, if you were

following up after a qualifying call you could replace these

with “your pain points” and “features that will help you the

most”, and then end with the next steps. Adjust the

template to your and your audience’s needs.

Send a meeting summary

In this case, it was a summary of the meeting, but you can

also send a simple follow-up that says you were happy to

chat and mentions the next step. This will depend on your

goal for the email and what your next steps are!

Be ecient

Sending notes after a meeting doesn’t need to be time

consuming! What you can do is connect your lemlist

account with a Google Sheet. Create a template in lemlist

and set it up so every bullet point is a custom tag. Then,

as soon as you ﬁnish a meeting, go to your CSV ﬁle and

add that lead in the Sheet. Once done, it will

automatically go to your lemlist campaign.

How can you use this?

Follow up after a conference

This follow-up worked wonders for Briana after

attending a conference because it reminds the lead of

shared experiences, and delivers on something they

previously discussed.

By using speciﬁc stories in the custom variables for her

lead she was able to make this automated email seem

like it was 100% handwritten.

She had already planted the seed at the conference,

mentioning the topic. Then she goes in with the follow

up delivering what she promised, and even ties in this

information with her company.

The casual tone and personalization are what really set

this email apart and led Briana to the responses she

got!

250

sent

91%

open rate

43%

reply rate

Subject line: Following up on our discussion at Growth Marketing

Conference

Hey Denis,

I’m so happy we got a chance to connect at the Growth Marketing

Conference. I got a lot from our conversation about what’s wrong with

content in 2020, speciﬁcally the problems you were facing with creating

top-of-the-funnel content that hooks the lead without a hard sell.

As promised, I wanted to share some of my best tactics with you that helped

me generate amazing organic growth.

Here is the link, go to town!

I haven’t sent this around yet so let me know what you think, I hope it helps

with your content game

Let me know when you have 15 minutes for a coee break so we can catch

up.

Nothing but the best,

Briana

Make the most out of relationships

You can use this follow-up how Briana did after a conference,

or it can also be following a networking event, alumni event,

etc. These all work because you will have already built a

relationship with your lead and can use that to personalize

your messages and connect with leads.

Deliver your message with a custom video

These are always crowd-pleasers and will increase your click

rates. Especially in cases where you already have met your

lead, it might be nice to say hello and ask how they are and

then go in and explain the content you are sending them.

Modify custom variables to your audience

You can keep the info in your custom variables

professional like Briana does, or add something a bit

more personal. Especially during conferences, you tend to

get to know people outside of their work environment.

Don’t hesitate to mention that. For example, if you did a

little shop talk during the conference and found out some

of their pain points, don’t be afraid to mention that and

give them your solution! The key is to match your lead

with the right information and you’ll be sure to get

replies.

How can you use this?

Follow up after no response

It looks like we have a lot of similar

marketing experiences!

I'd love to pick your brain about how

you’ve managed a team distantly and I'd

be happy to also share my experience

working with an international team.

Does Thursday afternoon work for you?

Just let me know or see my calendar here

Chat soon,

Iryna

Subject line: *same as previous email

Hey Roxana,

I sent you an email a few days ago but I'm

not sure if you have received it.

In any case, I would love to chat and hear

about your experiences as a remote growth

team leader.

Are you free for a coee?

This variation of the coee template is

always a winner! Why? It combines the

two best things: personalization, and

humor.

This follow-up references the ﬁrst step of

the sequence where Iryna sent an invite

for coee with the same picture, but with

“Coee {{ﬁrstName}}?” and the cup facing

up.

Reversing the image adds a bit of humor

to the email, while also kindly reminding

the lead of the ﬁrst email she sent.

Then she continues by re-inviting them to

the meeting and giving a speciﬁc time

frame so the lead can determine if that

works for them. Then she even adds the

link to his calendar so all they have to do

is book it.

sent

100%

open rate

60%

reply rate

Don’t forget, there is money in follow-ups

Especially when you are using templates like this one. Like

we said, this template is always a winner, just look at that

response rate! This email got 60% more responses than if

they had only sent the ﬁrst email. You can duplicate these

results with your own sequences by following up with a

related and funny theme.

Include the key point of the previous email

When writing a follow up you want to make it as easy as

possible for your lead to get through without having to go

back and read previous emails. That’s why in this case they

reminded them of the previous email but summarized the

main point, to meet for coee, so that the lead could

immediately respond without sifting through emails.

Use personalized images or videos

To play o what you talked about in the ﬁrst email you

can use a reverse image like in this template, or you can

even take advantage of the follow-up to add a video

that sells the value to your lead! If you do this be sure

to keep it light and you can even use a funny thumbnail

image to hook the lead. To make these you can involve

your pets, make use of gifs, and much more! The point

of this email is just to send them a gentle reminder and

add a little touch of humor. With lemlist, it will only take

you a couple of minutes to add these to your

campaigns!

How can you use this?

Networking email after no reply

This email template shows how you can send custom

messages and respect their busy schedules at the

same time. The most impressive part of this is that it’s a

follow-up, which usually has fewer replies than your

initial email.

To be able to use this strategy, you ought to

understand your prospects’ challenges and business

ambitions. Remember, personalization without

relevancy doesn’t mean a thing.

On top of that, it’s also important to connect all the

emails in your sequence so they don’t feel boring or

repetitive. Even if you’re not adding anything new,

which you could btw, use power words and focus on

the language your prospects use. It should be simple

and easy to understand.

sent

86%

open rate

71%

reply rate

Subject line: *keep the same as the ﬁrst email

Hi Ilya,

Not sure if you've seen my last email, but I'm going to make this one super

quick in order not to waste your time.

I'm 100% conﬁdent that the collaboration between Aircall and lemlist is a

match made in heaven. Here's why...

We both obsessed with producing ACTIONABLE content and have strong

distribution networks that perfectly compliment each other.

Plus, all indicators suggest that once we release it, it's going to be a major hit,

and it will bring us a lot of attention.

Let me know Ilya as I'm super interested to hear your thoughts.

Stay safe,

Lucille

Be genuine

Creating unique follow-ups for all leads doesn’t have to be

too complex. Use your CSV ﬁle to add custom tags for the

second email before you even send a campaign. This can be

a summary of the pitch in the ﬁrst email or you can

reference their recent activity on Social Media to make the

follow-up even more unique.

Add facts

In this case, Lucille highlighted why the collaboration would

be good for both parties, but you can even personalize this

to each lead by stating how speciﬁcally it could help. This

will really make your pitch gold!

Rephrasing your previous email

It's not always necessary to ask your prospect to go back

and read the ﬁrst email. Sometimes, you can give them a

quick summary that’s written in a dierent way. Plus, you

respect your prospect’s time and make their life easier as

a result.

How can you use this?

The last follow-up email

There are many reasons why someone might not respond

to your emails. They could be on vacation, haven’t had

time, or their inbox was too crowded at the time. Another

possibility is that this prospect might not be the right

person to talk to.

A solid tactic to use for your last follow-up email is to ask if

they are the right person to contact! This will either invoke

the person to respond with the right person to contact, or

just to conﬁrm that they are in fact the right person but

they were too busy before.

Another nice thing to add to your last follow-up email is

the “I won’t be sending any more emails” line. This is

helpful so it doesn’t seem like you are trying to pester

them, and also because if they had any intention of

responding but haven’t been able to, they will do so now.

sent

52%

open rate

reply rate

Subject line: *keep the same as the ﬁrst email

Hey Laura,

Apologies for bombarding your inbox like this. It seems like

you're not the right person to talk to about content marketing.

Is there any chance you can tell me who's in charge of

distributing content and making sure it reaches your target

audience?

Oh, whatever happens, I won't be sending you any more emails...

don't worry.

Thanks a lot!

Anaelle

If you are reaching out to decision makers

It can be hard to ﬁnd exactly who you need to contact, so

using this template can come in handy when you want to

verify that you have reached the right person. Also, if

someone does respond with someone else to contact, be

sure to thank them and also mention this person to the

decision maker you need to contact.

Approach the subject with the right tone

There is a huge dierence between asking to “speak to

the manager” and verifying that someone is the right

person to talk to. To give you a better idea of how to reach

this tone, imagine you are writing a message to one of

your colleagues asking if they handle a certain project or

if it’s someone else on the team.

Add some humor

There are dozens of gifs and memes out there that you

can add to increase your response rate to this one. Of

course, you can also create your own funny image with

lemlist too. Remember, outreach doesn’t need to be

boring!

How can you use this?

COLD EMAIL MARKETING

Grow your community

So, I thought you might be interested in

joining the fastest growing sales &

growth oriented community.

It’s called The Sales Automation Family

(14,000+ members).

It’s a place to:

1. Share & ﬁnd cool growth tactics

2. Discuss new trends

3. Have fun 🤙

Hope to see you there!

Ilya (it’s like William but shorter, I know I

have a weird name)

Heyo {FirstName},

Ahaha, I’m just kidding Ted. 😂

I bumped into your LinkedIn proﬁle

recently (thanks for accepting my

connection request, btw) and was

quite impressed with what you and

Weglot have been up to.

Ilya killed this campaign with a combo of outreach

automation and personalization!

Similar to the last example, Ilya tried to create a

touchpoint before sending out his cold email

campaign. He created a target persona, used

LinkedIn search ﬁlters to create a list of prospects

who matched this persona, and then used a

multichannel sequence to send them an invitation

to connect. Then he went in with this email to

invite them to his group. Because of the work he

already did to target the recipients he didn’t need

to add too many beneﬁts since they were people

he already knew would be interested in the group.

He added to this by personalizing his message! He

added the ﬁrst name, company logo, and website

screenshot of the lead. The image itself is

positioned higher in the email to capture

prospects’ attention and motivate them to read the

entire email.

1000+

sent

55%

open rate

26%

reply rate

Boost your networking results

The tactics and research used in this campaign would ﬁt

perfectly with a networking campaign. For example, if

you want to network with other growth/marketing/sales

managers, all you need to do is determine your speciﬁc

target, use the LinkedIn search tool to ﬁnd a list of

prospects, and import this list to lemlist to automate

viewing their proﬁle, sending an invite, and starting an

email sequence to invite them for a coee chat. Could it

be any easier?

Target your image based the lead type

This kind of campaign works like magic for all types of

companies, but because of the website screenshot, it can

be even better for startups or entrepreneurs. If you want

to reach out to people from larger companies you might

consider replacing the website screenshot with a

screenshot of their LinkedIn proﬁle. This way you are

making more of a personal connection with them and

help you to start building your relationship, which will

later lead you to sales.

How can you use this?

Invite guests to your podcast

Why did this template work?

This email starts out with an icebreaker

that is personalized for every lead’s

business. It helps tune down your sales

intentions and focus on starting a

conversation on a topic that’s relevant

to your prospect.

When transitioning to the sales pitch,

this email captures interest by

mentioning how the lead compares to

their competitors on Google, complete

with a personalized image.

Then it shows them the promised land

by explaining how they can put their

coee shop on top and even links a

plan so they know he is serious.

It ﬁnishes with a CTA that clearly states

the next steps, a call, and asks if they

are interested with a Yes/No, which can

boost response rates!

Subject line: Interview invite

Hi John,

While interviewing Morgan Ingram, he told me I absolutely have to get in

touch with you and bring you as one of my next guests. Plus, I just ﬁnished

watching your recent video on prospecting in the time of a global pandemic,

and it just adds to all of that.

Two months ago, I've started this live webinar series to provide super

actionable sales and growth advice to the viewers. So far we've interviewed

some great guests like Aaron Ross, Morgan Ingram, Anthony Iannarino, Jill

Rowley, etc. I’d be honored to add you to the list.

I think it would be cool to focus this episode on mid- and bottom-funnel

stages and boil down through all the details there. Leave the audience with

super actionable advice.

Here's why it can be fun for you John:

● Hosted in the biggest sales automation community (6K+

members)

● The episode will be distributed across our Social Media

proﬁles (30K+ followers, 1M views on avg)

● Access to our 20K newsletter subscribers

● Our audience mostly operates in Sales, Marketing and

Growth

For credibility and references…

● Just so you know I'm no blog reader, but a result-oriented

entrepreneur 😎

● My LinkedIn proﬁle (link), the company I founded (link) and

2020 scoreboard (link)

If you're interested, we can jump on a quick call where I'll share the

entire interview plan with you.

You game?

Take care,

Guillaume

Why did this template work?

Introducing our famous Tiramisu cold email tactic, because it’s cold, but sweet just like delicious Tiramisu.

It relies upon a high level of text personalization, and Guillaume added even more value by stating what was in it for them, and

then showed his credibility so they knew he meant business. In essence, it’s more than just a webinar or podcast invitation. This

worked like magic for high-proﬁle guests like Rand Fishkin, Aaron Ross, Tim Soulo, Becc Holland, John Barrows, Jill Rowley, etc.

The two tiramisu tags have very important missions. One to captivate the lead with a hyper-personalized intro, and the next to add

an idea he has for the webinar featuring this speciﬁc lead. Once the lead was hooked, the template also lists all the beneﬁts they

would get. As the cherry on the top, the ﬁnal paragraph was for building credibility and outlining the next steps. No wonder the

reply rate was so high!

sent

100%

open rate

91%

reply rate

Use it for sales prospecting

This is a networking campaign, but it has many other uses!

For instance, the tiramisu tactic always kills in sales

campaigns because of its level of personalization. If you do

this, you might want to take out the bulleted list of beneﬁts

and simply add a short value statement to get them hooked

and you can even tailor this to them. Of course, another

route to take for hyper-personalization is to add a custom

picture or video as well to boost those click rates!

Podcast research trick

To come up with the intro sentences, what our team did is

they listened to a segment of a podcast our potential guest

did before and then identiﬁed a topic they cared about. Each

guest had a truly unique sentence.

Target the topics to their needs

Like with anything, you can add some more

personalization. For example, in the section where he lists

the potential topics they can discuss, you can personalize

this to include what you can talk about in relation to some

of their other work. To get even more speciﬁc, you can

look at their posting trends and make suggestions to help

them with a speciﬁc post.

How can you use this?

Get featured on other people’s podcasts

Why did this template work?

This email starts out with an icebreaker

that is personalized for every lead’s

business. It helps tune down your sales

intentions and focus on starting a

conversation on a topic that’s relevant

to your prospect.

When transitioning to the sales pitch,

this email captures interest by

mentioning how the lead compares to

their competitors on Google, complete

with a personalized image.

Then it shows them the promised land

by explaining how they can put their

coee shop on top and even links a

plan so they know he is serious.

It ﬁnishes with a CTA that clearly states

the next steps, a call, and asks if they

are interested with a Yes/No, which can

boost response rates!

Subject line: I’ve Got a Story for You

Hi Sarah,

My name is Guillaume and I’m the CEO and Co-Founder of lemlist.

I’ve listened to a few episodes on your podcast and I think you guys are

doing some fantastic work.

I listened to an episode you did with XY. I loved the part where you talked

about Facebook Ads, shared some cool A/B test experiments and tear

down few example.

I’d love to be your guest on the show.

For the past 1.5 years, I've been building lemlist, an email outreach tool

based on dynamic personalization (text, images, videos, landing pages).

Our tool helps businesses get more replies to cold emails, and makes their

sales process far more contextual and human.

After listening to your work, I believe your audience might enjoy hearing

about my journey. My promise to you is that I'll share an honest and

practical story - signing 10k customers and growing 30% MoM in a vastly

competitive market.

Of course, there's a lot of other topics we could be talking about too:

1) How to make personalization and automation work together

2) Building a 2.5K community on Facebook and why that matters so

much

3) Leveraging LinkedIn for greater engagement and business growth

4) Bootstrapping your SaaS towards proﬁt by focusing on Product and

Brand

For references and credibility, you can check my LinkedIn proﬁle (link)

and an episode I did with Nathan Latka (link).

Anyways, would love to hear your ideas and would be thrilled to join

The Sales Guru Podcast. If you’re up for it, lemme know

Much love,

Guillaume

On the other hand, we have the reverse technique too, how you can get featured on podcasts. This template is essentially a

reverse-engineered version of the last one, but with a little less personalization.

Guillaume starts out by introducing himself, which is also a bit of a statement of credibility, and immediately follows with

compliments about their podcast and a personalized statement about one of their episodes that he really listened to. Once he gets

their interest, he goes in with the sale. He adds even more credibility and mentions the multiple topics they can discuss in the

lead’s podcast. In this case interest + credibility is what led G to success!

This is a great strategy Guillaume and Vuk leveraged to build awareness in the early growth stages of lemlist. Connecting with

podcast hosts and delivering value to their audience is a tactic you can scale, measure, and create win-win scenarios by creating

content that inspires.

sent

84%

open rate

38%

reply rate

Why did this template work?

Connect your pitch to their audience

The key to reaching out to creators like journalists,

bloggers, and artists is to mention their work with real

examples and then go in with exactly how your proposal

ﬁts for them and their audience. It does take a bit more

time, but your eort will pay o! There are too many

content creators out there, and the best ones make an

eort where it counts.

Reaching out to content creators

You can use this template whenever reaching out to

someone to ask to be featured! Whether it’s in an article,

YouTube video, podcast, newsletter, etc. this template

works great because of its structure.

Oering services

More speciﬁcally, this template would work really well

with services like personal branding. In this case, you

have two options with your tiramisu. You can either use

ﬂattery, show your interest, and explain how you can

help, or with the problem/solution method. For the latter,

you would simply introduce how you know them, provide

examples of real problems they are facing, and show

them the golden bridge of how you can help solve their

problems.

How can you use this?

Business collaboration email

Subject line: Collaborate? 👊

Hi Jose,

Let me just say I’m a big fan of Dropcontact. Just so you know I genuinely think

that, I talked about how much I like your tool for good 15 minutes in this podcast

(link).

My name is Daria btw, Growth Marketer at lemlist. We’re a cold email tool that

helps you get more replies with dynamic personalization.

I'm writing this email to discuss a Dropcontact and lemlist potential integration.

We are seeing a huuuge market demand in our data and I have no doubt this

will end up being a major success if we make it happen.

I’d love it if we could get on a call and talk about establishing a win-win

partnership between our two companies. You game?

Let me know,

Daria

When creating a partnership, trust needs to exist. And what

better way to establish trust than with a genuine email from

the start. Plus, you want to identify your partners

strategically and keep the communication ecient. To quote

one famous book author, don’t make people think about

these things.

Daria started out strong by writing a statement that was

hyper-targeted to her lead and their work so they know she’s

serious about the oer.

Then she keeps it short and sweet by introducing lemlist, her

proposal for an integration, explains why they had this idea,

and a simple CTA to test the water on how they feel.

She doesn’t go into detail about what it would entail or the

beneﬁts because she really just wants to test how they feel

about this idea. Straight, simple, and to the point.

sent

90%

open rate

50%

reply rate

Get straight to the point

In this case, the template was used speciﬁcally to reach out to

people for integrations, but you can use it for any type of

collaboration you want. For example, you could also use this

template when contacting people for joint campaigns on

social media or for targeted content collaboration too.

Content centered around your lead

When doing a collaboration you need to not only show you

know the lead, but also spell out the win-win relationship

you are creating. There shouldn’t be any confusion!

Add proof to your argument

Speaking of facts, you can add them to this email! Daria

stated that there was a need for this integration, but you

can add to this by showing real examples of users asking

for an integration like this one, or better yet, this one by

name. It’s always best to show that you aren’t just

coming with empty promises, but have the cold hard facts

ready to show them.

How can you use this?

Inﬂuencer outreach

Subject line: Dnevnik Vina wants Marija

Hey Marija,

We hope you’re well in these crazy times. ❤

Quick question for you. We’re throwing away what we think is going to

be the coolest wine giveaway in our country.

Therefore, we wanna connect and collaborate with true and cool wine

fans.

Don’t want to bother you with a long email. If this sounds interesting,

let us know.

Your true Insta fans,

Vuk

Hyper-targeting! This campaign was created by Vuk

when he was reaching out to inﬂuencers to promote a

giveaway for his local vlog.

If you look at the stats you can see the campaign was

only sent to 12 inﬂuencers. That’s because instead of

adding a lot of custom tags and icebreakers, he relies

on the rapport that he previously built by connecting

with them on Instagram.

He had already been following and interacting with

their posts before even reaching out to them, so when

they saw the message they knew it was made for

them.

To back this up even more, Vuk only reached out to

inﬂuencers that he knew would be interested in his

oer. As you can see, this paid o. Every lead that

opened the email responded!

sent

67%

open rate

67%

reply rate

Reach out to people you’re connected with

This template works its magic when reaching out to people

with whom you have already established a relationship with.

Of course, you can use it for cold outreach as well, but keep in

mind the former. It doesn’t need to be a lot of interactions or

the best quality ones, but just so long as they can recognize

your name or at least be able to go back and see your

previous interactions.

Share your content

This one would be great to use when reaching out to

journalists to share a story. If you have spoken to the

journalist or shared other stories in the past, you can write

an email very similar to Vuk’s. No need to be more speciﬁc

because they know you well enough. In this case, you can

either share your story directly in the email or ask them if

they are interested ﬁrst, this will depend on your

relationship and the context!

Add personalization as needed

If you haven’t built that strong of a relationship with

them, you will need to add a bit more personalization. In

this case, you want to group your journalists into dierent

campaigns based on subjects they write about or use

additional customized tags to mention this. Either way,

you need to make sure they know why you are reaching

out to them in particular and how this can help their

audience.

How can you use this?

LINK BUILDING TEMPLATES

Human approach to blogger outreach

I was wondering if you would be interested in a

little content collaboration.

For example, this relevant page on our recently

launched Cold Email Hub (link) can be a great

source for your audience. Don't you think? In

return, I’m happy to oer you anything from

the following:

- 100,000 more views on LinkedIn

- backlink in return

- feature your cold email template in our hub

- my eternal gratitude

- picture of happy Lara smiling (I think this is

the best option) 😅

Cheers and hope we talk soon,

Daria

The link building market is extremely challenging,

especially when using cold emails. The only way

to succeed is by building a meaningful network

and allowing for both sides to win. And to

accomplish that, your best bet is human and

original email outreach.

Daria also used a personalized image with her dog

to add a human touch and evoke emotion in her

outreach. This always works well, because I mean

who can resist a cute puppy?

The next great thing about this email is how she

phrases the backlink exchange as a collaboration.

Sometimes it’s hard to see a win-win situation,

and Daria pointed this out very clearly for her lead.

Then she goes in with a list of beneﬁts for the lead

that adds personalization and humor, is there a

better combination out there? The reason why this

works is because you're positioning an email

exchange as a conversation, rather than you

asking. When you just ask, you lose all the

leverage.

sent

100%

open rate

45%

reply rate

Subject line: Quick question about your article

on G2 ✍

Hi Kevin 👋 - this is Daria, I'm Head of content at

lemlist.

Although this is just going to be asking for a

backlink exchange on G2's blog, I’m gonna do

that with a little twist ;)

Together with my dog, we saw your post and

thought to reach-out.

6767

Show them the value

Another level of personalization you can add is with the

win-win situation. In some cases you might want to

hyper-personalize these for each of your leads! To do this

you can explain in depth why the article you want to link

ﬁts perfectly with their article. Then, you can go in with

personalized info about how it can help this speciﬁc lead.

Use for your networking campaigns

Don’t think this template can only be used for backlinks!

You can modify it any way you want. For example, if you

are networking and want to reach out to someone for a

coee call, why not use these tactics?

Add personalization

This template requires very little extra personalization.

There is a ton of room for you to add to this and

personalize it according to your needs. For example, in

the intro, you can also talk a bit about the lead and

mention how you are a fan of their previous work and cite

several articles they have written. Or you can even add a

custom image that is personalized to your lead using their

name, LinkedIn proﬁle picture, a screenshot of their

website, and more. Check out our tutorial to see how it

works.

How can you use this?

6868

Sharing content with journalists

Personalization! Briana started out with a

subject line that would grab the lead’s attention

while also giving them a relevant picture of

what the email contains. No clickbait here.

Then she goes in with the tiramisu tags to

personalize the message to each of her leads.

The ﬁrst one is all about ﬂattering the lead to

hook them to keep reading on.

Then she explains the point of her email in a

light way, to share an article, and sandwiches

that with another tiramisu tag that mentions the

idea behind the article and why it’s a perfect ﬁt

for this speciﬁc author.

To top this email o she ends with a PS that

establishes credibility with links to the

backstory and info about the company. In this

case ﬂattery + value for lead + credibility =

articles being published.

sent

85%

open rate

27%

reply rate

Subject line: David, I have a story for you!

Hi David,

I love the articles you share on Crunchbase about funding and startups, speciﬁcally

the "Startups To Watch" column. It helps us learn from their example and keeps us

motivated here at lemlist!

Anyways, based on your previous work I'd say you're a person who loves a good

story. I've got one for you.

We are looking to share our story about why we said NO to a $30M investment oer,

half of which was in cash out for our 3 co-founders.

I think this story would be a great ﬁt for Crunchbase considering your recent posts

about where VCs are putting their money and the latest funding news!

This is where we need your help. Our founder, Guillaume Moubeche, wants to share

our story with your audience so that we can inspire and help more entrepreneurs

succeed.

What do you think...can I send it over to you? Let me know your thoughts.

PS: If you want to see the main takeaways from the process, feel free to look at the

deck + a short overview of who we are.

6969

Personalization hack

Speaking of changing it up, you can also test out adding a

personalized video instead of all of this text. Publications are

used to getting requests for guest posts, and a video will set

you apart! Using lemlist you can even create a personalized

landing page that is connected with slack so they can just

respond through a chat bot on your landing page and you’ll

be instantly notiﬁed. Talk about ease 😎

Modify it according to your relationship

This template goes over like gangbusters with publishers!

They love it when you are very speciﬁc and target them

based on the type of content they normally produce. But if

you have already established relationships with several

publications and just need to send out feelers, you might

want to change the template up a bit.

Keep it concise but interesting

In this case, you can deﬁnitely make it shorter. Instead of

working so much to ﬂatter them, go straight to the point.

For example, something along the lines of “Hey

{{ﬁrstName}}, how are things going at

{{publicationName}}? {{tiramisu}}, anyways, I have

another article for you, this time about {{articleTopic}}, let

me know if it works for you to publish or if you’d like me

to change a few things up.” and your tiramisu can be

about the latest happenings with the publication or even

with your contact in particular.

How can you use this?

7070

Broken link building

A broken link building strategy is far from new. If you are in the

backlink business, every blog recommends using this strategy.

However, what we’ve discovered is that it tends to work even

better if you have somewhat of a solid reputation as a writer or

you’re already connected to the people you’re reaching out to.

As for the template itself, it’s super simple! For this speciﬁc

campaign, Ilya spent a good amount of time targeting his leads

so he knew they were more likely to be interested in his oer.

We all get those emails asking for a backlink to something that

doesn’t even remotely ﬁt our work, don’t fall prey to sending

backlink requests to anyone and everyone!

The ﬁrst step was targeting his leads, so he used SEO tools like

Ahrefs to ﬁnd targeted broken links in the lead’s content. The

rest came easily, he simply stated the error, and then suggested

one of his blog articles that ﬁt the best as a replacement for the

dead URL. All the lead had to do is simply copy the backlink into

the article, how much easier can it get?

sent

83%

open rate

58%

reply rate

Subject line: Small issue on your blog Josh

Hi Josh,

I was doing research that led me to your "XYZ article" page, where I noticed a

dead link.

Speciﬁcally:

URL: www.example.com/blog

Anchor: Example anchor

Dead URL: www.deadlink.com

Fixing these things is far from an exciting task, but I assume you want this taken

care of. If so, may I throw in a solid replacement link for consideration...

URL: https://blog.lemlist.com/how-to-send-cold-emails/

Title: How to send a cold email?

Stay golden,

Ilya

7171

Target your leads

Like we said, you shouldn’t be sending out these requests

to anyone. You can, but you won’t get near the same

results. The secret behind Ilya’s success was targeting his

leads to people he know would be interested in changing

the link and that the proposed link ﬁts with. Then he

makes it easy by giving them the switch.

Make it easy for your lead

Maintaining the idea of simplicity, consider pointing out

the exact part of the article that would be a good place to

add your backlink! This can work wonders when paired

with the win-win sell because you are essentially just

providing pure beneﬁts and doing the dirty work for them.

What is better?

Use tools to your advantage

If you’re already using tools like Ahrefs and

SEMrush, take advantage of their full

capabilities! There is so much you can use these

tools for that will help you target your leads and

provide quality cold email personalization. Next

time you’re logged in, take another look at all of

its capabilities.

How can you use this?

7272

Claiming unlinked mentions

Another well-known strategy in the link building world.

In this email, we were reaching out to people that had

already mentioned lemlist on their website and were

just asking them to link the mention back to our

website. His key to success was the timing of this

email!

Instead of waiting until it is convenient to draft an

email, you can prep your template beforehand and

then set it up as soon as you’re notiﬁed that your

company was mentioned in an article.

Google Alerts is a free option, but you have paid tools

that are more robust to leverage here.

sent

100%

open rate

85%

reply rate

Subject line: Thanks for mentioning lemlist

Hi Phantombuster team,

I wanted to reach out and say I'm super grateful about you

mentioning lemlist in the "5 LinkedIn Flows You Have To Try".

As you know, we're hustling hard to grow our business and it

would mean a world to us if you could add a link back to our site.

Thanks again for the shout out and wish you nothing but the

best!

See you down the road,

Lucille

7373

Timing is everything

When crafting an email like this, whether it be for working

on a backlink or sharing a story, you need to make sure that

you are reaching out at the right moment for your lead. All

you have to do is set up google alerts any time your

company name is mentioned, and immediately reach out to

your lead.

Create a win-win relationship

The last thing you can add is what you are willing to oer

in return. Whether it be a backlink to their site, help with

their LinkedIn strategy, organizing an interview for them,

etc. This secures that win-win relationship we mentioned

before. Imagine sharing this article on one of your

channels and sending some trac their way prior to

reaching out. This type of cold email usually ends in little

negotiation.

1 2

Keep track of your leads

If you have a campaign already set up for these

circumstances then all you’ll have to do is add the name

of your lead or company in your CSV ﬁle along with the

article that was mentioned and import into lemlist and

you are ready to roll. A backlink hack in less than a

minute!

7474

How can you use this?

RECRUITING TEMPLATES

Initial recruiting email

Subject line: lemlist looking to bring Lucille 📰

Hi Lucille,

My name is Guillaume and I'm looking for the new Creative Marketing Manager

at lemlist.

Your work on X project looks really impressive and as such it drew our

attention. As a matter of fact, we're currently working on a similar project at our

company where the challenge is rank our French content high and generate

organic leads in the long run.

We feel that you're the perfect person to join our team and help us achieve

this.

If you're interested, I could send over the details of the job?

Let me know,

Guillaume

This one is very similar to the last template, but with a bit of a

twist.

The key in this template is the level of personalization. It started

out with a clear subject line and intro so the prospect knows

exactly why they are contacting them. This tactic should be used

not for cold targeting, but for when you have a speciﬁc person in

mind that you really want. Hence why more research is needed

and why the email goes deeper into the challenges of the role.

You already kind of qualiﬁed the candidate, you just want to

conﬁrm your expectations and see if they are interested in a

respectful and ecient way.

The template uses custom tags to speciﬁcally identify projects

they are working on, and highlight how they could help the new

company, should they decide to switch.

The real seller of this email is that he simply asks if they want to

ﬁnd out more info about the job, no pressure. This can also lead

to building relationships, even if they aren’t interested in working

for him.

120

sent

78%

open rate

38%

reply rate

Put your lead on a pedestal

Again, the key to this email is highlighting the lead and how

interested you are in them. They have the opportunity to

work with other companies, start their own projects, or even

grow at their current company, so why should they want to

come work for you instead? You need to make them feel

wanted in your approach so they know you are serious.

Modify the template to ﬁt your needs

This is a basic interview invite template that you can use as

a starting point and build from there. For example, you can

use the ideas from this one to create a recommendation

template. Now and then you get current employees to

recommend other rock stars, so you should bring this up in

your email. You can use custom variables to say who

mentioned them and why you are interested in their work.

Stand out from the crowd

You can also take advantage of lemlist’s features to add a

personalized video to your recruiting template. Instead of

just sending a link to the job application you can add the

link along with a thumbnail leading to a personalized

landing page for each prospect, complete with a video

introducing yourself and the company, and then a

calendar link so the prospect can directly book an

interview with you.

How can you use this?

Interview invitation email

Subject line: We want you at Apple

Hey Denis,

Apple is looking to hire a UX Designer and we've set our eyes on you.

Your LinkedIn proﬁle shows an impressive track record in creating loveable and

seamless experiences in the app world. All the reasons why we would want

someone like you to join our team.

If interested, you can see all the details about the role here.

We'd deﬁnitely like to get to know you, no strings attached.

Let me know if you're up for it?

Take care,

Tim

When recruiting it’s always important to show the candidate

you really want them! The time has come to change those

generic messages we receive on LinkedIn in which they tell us

we should click on a link and apply.

This example starts out with a great subject line that will for

sure boost your open rate. It also highlights info about the

prospect and uses custom variables to show they’ve done

their research on the candidate.

They back this up with info about the job role so the

candidate can do their own research if they are interested.

Finally, they seal the deal with an invitation for a no-pressure

interview which is guaranteed to boost response rates.

At the end of the day, it’s how “cold recruiting” should feel.

Like a conversation, matching prospect’s interests with the

right role, and not treating them in a generic way when they

reply. You can be ecient and kind at the same time while

ramping up your reply rate in the process.

160

sent

84%

open rate

31%

reply rate

Genuine compliments

This is the key to making your email seem like it was

written speciﬁcally for a target and not just an email that

you can send to hundreds of candidates. Tim leveraged

the information on his candidate’s LinkedIn proﬁle to show

them that he has seen their work and prove that is

genuinely interested in them.

Use social media

Sites like LinkedIn are a gold mine for creating

recruitment emails! Of course, you can look at a

candidate’s proﬁle, which is essentially a resume, but you

can even check out their activity to get more information

about their daily activities or topics they are interested in.

lemlist chrome extension

If this sounds like a lot of work, don’t worry, we’ve got you

covered. Finding information about your lead and

uploading it to your campaign has never been easier!

With the lemlist chrome extension, all you have to do is

activate it, and your lead’s information will be uploaded.

You can even add to it by writing out your icebreaker as

you are viewing their proﬁle. Then all you have to do is

press create and it imports to the campaign of your

choice. If you want to save time creating your custom

values check out our video that walks you through it!

How can you use this?

Hiring VPs and department heads

Subject line: Daniel at Tesla?

Hi Daniel,

I am currently on the hunt for a new Director of Marketing and Communications

and I think you’d be a great ﬁt!

I saw your work on the brand positioning for Toyota and watched the execution

of your commercial plan at AB InBev. Great job increasing the revenue by 34%,

quite impressive!

Anyways, this job would be right up your alley. You would be focused on X, Y,

and Z, with competitive pay and attractive beneﬁts. Are you interested in

learning more about the position?

I’d love to set up a quick call. Have a great day!

Briana

The right balance of an easy-going tone with

professional content.

They started right o the bat with a subject line

that is sure to grab attention, and an intro line to

explain what they are looking for. This ensures the

prospect will keep reading if this matches with

what they are searching for. Then they go in with a

custom tag to express their interest in the

potential candidate and exactly why they want to

work with them.

They add a bit of info about the job but not too

much because the point is to see if the lead is

interested in learning more. The CTA makes it easy

for the prospect to respond with a simple yes or

no.

They did all of this in a casual tone that makes this

message sound like reaching out to a colleague

and then ﬁnish it o with a fun picture to lighten

the mood.

249

sent

53%

open rate

17%

reply rate

Matching the tone to your company

This template is a great one to use for general talent

searches because of how it maintains a professional feel

with a casual tone, but you can change this depending on

what is best for both your company and audience. For

instance, you can also make it more casual by adding

things like a P.S. and picture of the team.

Make your pitch dierent

You could also make a personalized video for your top

candidates! This option works so well because it sets your

company apart from the crowd, and gives them a chance

to book a meeting on your lemlist customized landing

page with your calendy integration. Easy to set up and

perfect for your potential candidates.

Share the best info for your lead

Another way you can modify this template is by changing

the job info that you give. You can leave out the job

information altogether or maybe include more details

about the role/company. This can even be personalized

depending on each candidate, i.e. mentioning the part of

the role or beneﬁts that will appeal to each of your leads.

You might also want to consider adding a link to the

company careers page so they can check out your

company for themselves.

How can you use this?

One more thing...

All good things must come to an end. So has this ebook! We hope you

enjoyed reading it and that it brought an enormous amount of value to

your world.

You know what would be insanely cool to happen next?

When you crush your next cold email campaign and see that reply rate go

sky high, send an email to [email protected]. Share your success, because

we’d REALLY like to see you shine. :)

Hopefully we’ll need to put our shades and hats on because you'll be

shining so bright. :)

Release the Kraken!

Below you’ll ﬁnd some additional resources to use, should you need them:

● Cold email guide for beginners

● 100+ cold email templates

● How to do an audit of your email reputation

● How to automatically warm up your domain

● Why it’s critical to verify email addresses

● How to ﬁnd anyone’s email address

● Best cold email subject lines

● Best cold email intro lines

● 7 LinkedIn tips to target prospects like a pro

Oh, and you want all this taken care of by the world’s coolest cold email

and sales automation platform, you can start for free here.

Experience the lemlist magic for yourself.

Much love 💙

Have any questions?

Need a speciﬁc cold email template?

Drop a line at vuk@lemlist.com

lemlist.com