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Obesity is a national problem
Source: NHANES; NYC Community Health Survey, 2008; NYC FITNESSGRAM 2009-10
In New York City,
nearly 4 in 10 public
school students in
grades K‒12 are
overweight or obese
What do children (aged 2‒18) eat?
• Almost half of children’s daily calories are from fat or
added sugar
• Top three sources of children’s calories are:
1. Sugary drinks (e.g., soda, lemonade)
2. Grain-based desserts
3. Pizza
Source: Reedy J, Krebs-Smith S. (2010). Dietary Sources of Energy, Solid Fats, and Added Sugars among Children and Adolescents in
the United States. Journal of the American Dietetic Association,110:1477-1484.
Students eat almost half of their daily
calories during school hours
• Cafeteria
• Classroom
• Vending machines
• School store
• Fundraisers
Source: Neumark-Sztainer D, French SA, Hannan PJ, Story M and Fulkerson JA. (2005). School lunch and snacking patterns among high
school students: Associations with school food environment and policies. International Journal of Behavioral Nutrition and Physical Activity;
2:14.
Make fundraisers part of the solution instead of the problem!
What is wrong with this picture?
MyPlate
Bake sale
Please note that this pictures has been altered to include the Choosemyplate.gov icon.
What is wrong with selling “empty” calories?
• They contradict healthy eating messages
in schools
• They increase the availability of high-fat/
high-sugar foods in schools
• They teach students to compromise their
health for a profit
Sources: Neumark-Sztainer D, French SA, Hannan PJ, Story M and Fulkerson JA. (2005). School lunch and snacking patterns among
high school students: Associations with school food environment and policies. International Journal of Behavioral Nutrition and Physical
Activity; 2:14; Contento I, Balch GI, Bronner YL, et al. (1995). Nutrition education for school-aged children. Journal of Nutrition
Education; 27(6):298-311.
Why offer fresh fruits and vegetables or
non-food fundraisers?
• To send clear and consistent healthy eating
messages
• To help support changes to the school
environment
– Limit the availability of high-fat/high-sugar foods
• To help schools make money and more!
TRUTH: Selling food is NOT the only way
to make money
Several New York City high schools
have successfully implemented non-
food fundraisers.
Ideas for fundraiser events
• Sports game/tournament
• Walk-a-thon
• Recycling drive
• Donation drive
• Student dance, talent show or concert
• Flea market
• Adult auction
Items to sell
• School logo gear
• School store items
• Flowers or plants
• Items at a special event
(e.g., glow bracelets at a dance)
• Health-related items
(e.g., hand sanitizer, mini tissue packs)
If you sell food, think healthy!
Fresh produce sold individually or bundled
always sends the right health message.
Coordinate fundraisers with holidays,
seasons, events
September
Sell school supply
packages
October
Sell pumpkins
for Halloween
November
Sell produce packages
for Thanksgiving
December
Hold a holiday concert or dance
January
Hold an indoor
event
February
Sell flowers
for Valentine’s Day
March
Organize a March Madness student
-teacher bball game
April
Organize
a walk-a-thon
May
Sell
flowers for Mother’s Day
June
Sell balloons at graduation
Steps to developing a fundraiser
1. Convene a group of volunteers
2. Evaluate your resources and fundraiser goals
3. Decide what type of fundraiser to hold
4. Plan the fundraiser (who, what, when, where, how)
5. Promote the fundraiser
6. Execute the fundraiser
7. Follow-up and debrief
Regulations pertaining to fundraising
• A-610: Fundraising Activities and Collection of Money from
Students
• A-650: Flea Markets in Schools
• A-660: Parent Associations and the Schools
• A-812: Competitive Foods
• Chancellor’s Regulations:
http://schools.nyc.gov/RulesPolicies/ChancellorsRegulations/d
efault.htm
• New York City Department of Education Wellness Policy:
http://schools.nyc.gov/Offices/Health/GenProgServ/Wellness.
htm
Just remember, when collecting
money from students…
• Direct solicitation of money from students
during school hours is prohibited
• Do not coerce and/or pressure students
• Advise students that participation is voluntary
• Collect money anonymously in a central
repository, e.g., a collection box or jar
• See Chancellor’s Regulation A-610 for
detailed language
Fundraiser resources
New York City Department of Health
– A+ Fundraisers for High Schools:
http://www.nyc.gov/html/doh/downloads/pdf/cdp/fantastic-fund-hs.pdf
– Healthy High Schools Initiative:
http://www.nyc.gov/html/doh/html/cdp/cdp-pan-healthy-hs.shtml
Other
– New York City Fund for Public Schools:
http://schools.nyc.gov/FundForPublicSchools/ToolsforSchools/FundraisingTool
Kit/default.htm
– Healthy Fundraiser Alternatives (California Project Lean):
http://www.californiaprojectlean.org/docuserfiles/Ideas%20for%20healthy%2
0fundraising%20fact%20sheet.pdf
