too, but in an interesting way: all of the shoes were pink and white.
36
In an age where
companies hadn’t yet designed athletic shoes specically for women (more on this
later), the only way to distinguish between male and female users was with color. Pink,
white, purple, and yellow for girls. Red, blue, and black for boys. The shoes had the
exact same design; the girls’ shoes were just a dierent color and smaller. This is a
phenomenon called “shrink it and pink it”
37
that was very popular in redesigning
“male” products for female markets. Shrink it and pink it design is harmful because it
ignores the fact that size is only one of several anatomical dierences between men and
women. In the case of the training shoe, women’s feet aren’t just smaller- they have a
higher instep, a smaller heel.
38
These shoes not tting properly can lead to injury.
It looks like the world is moving towards actually designing products for
women. For example, multiple sports companies including Nike, Puma, and IDA are
designing soccer cleats for women that could help prevent an unfortunately common
injury in women's soccer.
39
Female soccer players are four to six times more likely to
experience an ACL injury than their male counterparts. Women have wider hips, so
when pivoting their feet and changing directions, more pressure is placed on the knees.
39
Sophie Downey, Nike is coming out with a soccer cleat specifically for women, Podcast,
June 19, 2023,
https://www.wusf.org/2023-06-19/nike-is-coming-out-with-a-soccer-cleat-specifically-for-w
omen.
38
Roshna E. Wunderlich and Peter R. Cavanagh, “Gender Differences in Adult Foot
Shape: Implications for Shoe Design:,” Medicine and Science in Sports and Exercise,
April 2001, 605–11, https://doi.org/10.1097/00005768-200104000-00015.
37
Karen Korellis Reuther, “Shrink It and Pink It: Gender Bias in Product Design,” Harvard
Advanced Leadership Initiative Social Impact Review, 10/25,
https://www.sir.advancedleadership.harvard.edu/articles/shrink-it-and-pink-it-gender-bias-
product-design.
36
Pat Kirkham, ed., The Gendered Object (Manchester, UK New York: Manchester
University Press, 1996), 123.