SELL ANYTHING. BEAUTIFULLY. CORE FEATURES & SELECT

AS OF VERSION 2.6

SELL ANYTHING. BEAUTIFULLY.

CORE FEATURES & SELECT EXTENSIONS

AVAILABLE FOR WOOCOMMERCE.

Built for WordPress: WooCommerce is built to integrate

seamlessly with WordPress, making it the obvious

eCommerce choice for existing WordPress users, and

connecting you to the fast-growing WordPress ecosystem.

Sell anything, anywhere: From real products and digital

downloads to subscriptions, content and even your time,

you’ll be able to set up a WooCommerce store to sell

worldwide (or by country, as you wish).

Mobile friendly: WooCommerce is designed to ensure

your store and products look as good on a desktop

computer as they do on your customers’ mobile phones.

You can even turn your existing WooCommerce store into

a mobile app with no custom coding by using a few third

party tools/services.

Scalability: WooCommerce can scale with you as you grow

your business. From selling one product to thousands, and

from your ﬁrst order to your millionth, WooCommerce will

be able to scale and ride the wave with you.

Own your data: Keeping your data independent of any

third party software platform gives you complete control

of your business and future. It’s also a safer experience

for your customers, as the only person they share their

personal information with is you.

Secure code: WooCommerce is audited by Sucuri, the

industry leader in plugin security, to ensure that it adheres

to WordPress best practices and coding standards, and is

kept secure and up-to-date.

WOOCOMMERCE FEATURES

CORE + EXTENSIONS

So you’re interested in WooCommerce and would like to know a little

bit more about the features we oer. Take a look at this list of features

we have put together, and if you have any questions we haven’t

covered, please get in touch.

Worldwide community: With more than 350 contributors

to WooCommerce and over 7 million downloads to date,

you’ll be joining one of the fastest-growing open source

communities on the web.

Open source: WooCommerce is 100% open source

which allows you to beneﬁt from an active and growing

community of contributors. With WooCommerce meetups

taking place around the world now you can meet fellow

WooCommerce users in real life.

Customer support: Our dedicated support team are

available and committed to helping our customers with

whatever they need along the way.

Documentation: We have comprehensive documentation

covering topics like Setup, Extending, Snippets, Theming,

Third-Party Plugins, Using Webhooks, WooCommerce

Cookies, SSL and HTTPS.

Free and paid extension marketplace: With over 300 free

and paid extensions to choose from, you can extend your

WooCommerce store with a vast number of features and

integrations.

CORE FEATURES  AS OF VERSION 2.6

WOOCOMMERCE CORE + EXTENSIONS?

NO LIMITS!

HOW WILL YOU CUSTOMIZE AND EXTEND YOUR STORE?

Create online courses with Sensei, oer Memberships, earn more revenue through

Subscriptions or take Bookings. Explore the many integrations with leading eCommerce

service providers worldwide.

WOOCOMMERCE CORE

Core is all of the features and functionality you get for free when you download

WooCommerce from WordPress.org. Want to get setup and selling in next to no time? Read on

to discover what’s included in the free download.

WOOCOMMERCE EXTENSIONS

Our extensions are what set WooCommerce apart! There are hundreds of free and paid

extensions you can add to WooCommerce core to customize your store. Purchased product

licenses include access to WooThemes support.

The combination of WordPress, WooCommerce, our WooCommerce

extensions and even our other products like Sensei truly makes

WooCommerce a unique and powerful oering.

CORE FEATURES  AS OF VERSION 2.6

DEVELOPER FRIENDLY

OPEN SOURCE & EXTENDABLE

EXTENDABLE

WordPress and PHP developers will feel right at home customizing WooCommerce sites and

building their own extensions, with countless actions and ﬁlters at their ﬁngertips.

MIGRATE WITH EASE

We have set up a number of options should a client wish to migrate from an existing

eCommerce platform.

REST API

A REST API is built into WooCommerce and can easily be enabled within the WooCommerce

settings in your WordPress dashboard, it works on a key system to control access linked to

WordPress users on your website.

WEBHOOK SYSTEM

As part of our API we have a UI for the Webhook system. This makes it easier for 3rd party

apps to instantly integrate with WooCommerce.

CUSTOM AJAX ENDPOINTS

To help improve the performance of frontend AJAX requests (such as add to cart and

checkout) we have Custom AJAX Endpoints which allows things like adding items to the cart

to be around 40% faster.

GITHUB

Spotted something you think we can improve? Bug need squashing? if you’re on GitHub we

welcome you to get involved with contributing to the WooCommerce Repository.

You might be wondering if WooCommerce with WordPress is for you.

Well we’re biased, but we think it is! Here are a couple of reasons

developers like our platform:

CORE FEATURES  AS OF VERSION 2.6

SELL ANYTHING. BEAUTIFULLY.

DESIGN

A successful sale starts long before someone clicks buy. The journey

towards the destination is vital and in the world of the web and

eCommerce the look, feel and experience of navigating your products,

content and site says everything.

CORE FEATURES

Modern and clean interface: WooCommerce is designed

to mesh ﬂuidly with the current trends of the default

WordPress themes - keeping your store design modern

and in-line with current design trends.

Improved experience for store owners: Our admin

settings are structured to be used easily on hand-held

devices, oering you a superior user experience to update

your store on the move.

Integrates with WordPress content: Great brands are

built on publishing and content. WooCommerce is built on

WordPress which means you can integrate eCommerce

seamlessly with the world’s favourite blogging platform.

EXTENSIONS

(

PAID AND FREE

)

Child themes: Download our free Storefront theme, or

choose one of our paid child themes it you want a pre-

made design.

Theme Extensions: Add functionality to the free Storefront

theme using our range of paid Storefront extensions. You

can also tweak the colours of your store using the free

Color Customization plugin.

INTELLIGENT SHOPPING UX

CART

If a sale is the destination, the cart is the checkout queue where

customers can either bail on you and abandon things in the aisles,

or add more and ﬁnish strong. We have built various features into

WooCommerce core that make for a slick, seamless and intelligent

cart.

CORE FEATURES

Pre-installed payment gateways: Choose from ﬁve pre-

installed gateways including: Direct Bank Transfer, Cheque

Payment, Cash on Delivery, Credit card payments with

PayPal or Credit card payment with Simplify Commerce

(available for US only) which supports Hosted Payments (a

PCI Compliant hosted payment platform). Drag and drop

them to display your preferred order on the front-end.

Take control of the checkout process: Enable or disable

guest checkout and force secure all checkout processes

on your store. Sell to speciﬁc countries, or anyone in the

world and set speciﬁc page urls to handle speciﬁc actions

during the checkout process.

Set the default currency: Choose from a range of

currencies as your default currency.

Geo-location support: Built-in geolocation support (with a

page caching support option) allows your store to auto-

detect your customers address - making shipping and tax

calculations simpler.

Automatic taxes: Geolocating the “Default Customer

Location” coupled with the ability to show taxes in your

store based on their location allows you to show relevant

prices store-wide.

Cart behavior: Selectively choose to redirect to cart page

after the successful addition of a product.

Reduce page loading: WooCommerce optionally uses

AJAX on add to cart buttons, which means your store won’t

need to reload each time a customer adds a product to or

edits their cart.

EXTENSIONS

(

PAID AND FREE

)

Additional gateways: Add additional Payment Gateways to

your store, enable role based payment shipping methods,

use advanced rules to control the countries/states you wish

to sell in and control which payment gateways and shipping

methods are available during checkout. You can also

choose which payment gateways to display for dierent

countries, as determined by a customer’s address.

Most popular? Amazon Payments, Stripe, Authorize.Net,

PayPal Pro/Advanced/Express, PayFast, FirstData, Simplify

Commerce and Braintree.

CORE FEATURES  AS OF VERSION 2.6

WIDE VARIETY & CAPACITY

PRODUCT

Whatever you can think of selling, is doable through WooCommerce.

As part of the free WooCommerce plugin, we make a wide range of

options available and have extensions for pretty much everything

under the sun when it comes to product type, and the ﬂexibility

thereof.

CORE FEATURES

Unlimited possibilities! WooCommerce can handle

anything from one product to thousands with eectiveness

critically dependant on the hosting solution you choose.

Add and manage products: Quickly add products to

your store, select images sizes for catalog, single product

and thumbnails. Selectively enable a lightbox for product

images.

Product types: Simple Product, Grouped Product,

External/Aliate Product, Variable Product and Virtual/

Downloadable Product.

Product variables: WooCommerce lets you oer a set

of variations on a product with control over prices, stock,

image and more for each variation (i.e. for a product like a

shirt, you can oer a large, small, etc).

Inventory management: You can manage your store’s

inventory easily, track stock levels, hold stock for a period

if an order is cancelled, receive notiﬁcations to a custom

email address (for both low and out of stock items), hide

out-of-stock items and more.

EXTENSIONS

(

PAID AND FREE

)

Additional product types available: Subscription Product,

Bookable Product, Pre-Order Product, Measurement Based

Product, Bundled Product, Chained Product, Composite

Product, Force Sell and Add-Ons.

Most popular: Product Add-ons, Dynamic Pricing, Product

Bundles, Create groups, Variation Swatches and Photos,

Min/Max quantities, Brands, Name your price, Composite

Products, Product Vendors, Advanced Notiﬁcations,

WooCommerce Waitlist and Pre-orders.

CORE FEATURES  AS OF VERSION 2.6

FLEXIBLE SHIPPING OPTIONS

SHIPPING

Handwriting labels, packing boxes and making trips to the post

oce is part and parcel of every startup story but at some point, you

need to spend your time wisely on other aspects of your business.

WooCommerce makes shipping, payments, postage and international

delivery easier with a impressive features built into core and more

available via paid and free extensions.

CORE FEATURES

Shipping Calculations: Enable shipping option choices

within your store.

Cart Calculator: You can enable a shipping calculator on

the cart page.

Shipping prices: Optionally hide shipping costs until an

address is entered.

Flexible shipping destinations: Select from shipping

address and billing address, or only ship to users billing

address.

Restrict sales: Restrict shipping locations by country.

Multiple Shipping Methods: Flat rate, International

Shipping, Local delivery, Local pickup or Automatic, which

chooses the cheapest method available. Or even oer free

shipping.

Multiple Shipping Zones: Create multiple shipping zones

and add any combination of shipping methods to any

single zone

EXTENSIONS

(

PAID AND FREE

)

Additional shipping options available: Local Pickup Plus,

Per Product, Table Rate Shipping, USPS Shipping, UPS

Shipping, FedEx Shipping, Ship to multiple addresses and

Role based payment/shipping methods.

Other popular extensions: Print Invoices & Packing lists,

Shipment tracking, Advanced notiﬁcations and Postcode/

Address Validation.

CORE FEATURES  AS OF VERSION 2.6

TAX? TAKEN CARE OF

TAX

Tax for eCommerce can be a nightmare. As an online retailer, we know

this. So WooCommerce core comes with built-in tax features to help

storeowners get it right the ﬁrst time.

CORE FEATURES

Control your taxes: Taxes are the last thing you want to

think about when setting up your shop and one of the last

things your customer wants to think about when buying

online. So we’ve made it simple, included in core.

Custom tax calculations: Taxes can be calculated based

on your customer’s shipping address, billing address or

your stores base address.

Geo-location enabled taxes: Based on your location,

WooCommerce can automatically calculate major country

and state tax rates.

Select customer address: Allow your store to select your

customers address from either none as default, your stores

base address or by geolocating the customers address.

Control tax classes: Optionally control which tax class

shipping gets, or leave it so shipping tax is based on the

cart items themselves.

Control the display of taxes in your store: Select if prices

are displayed in the shop excluding or including tax. Select

if prices are displayed during cart and check excluding or

including tax and select if tax totals are displayed itemised

or totalled.

Deﬁne tax rates: Choose from standard rates, reduced

rate rates or zero tax rates.

EXTENSIONS

(

PAID AND FREE

)

Additional options: Use our Taxamo Integration to keep

track of and handle all of your EU VAT rules to keep your

shop in line with the new laws starting in 2015. You can also

automate your tax with one of our extensions for TaxJar,

Xero or Freshbooks.

CORE FEATURES  AS OF VERSION 2.6

INTEGRATED MARKETING & SEO

MARKETING

If only it were as simple as starting a store and the customers

would come to you. Marketing is vital and WooCommerce core is

bundled with features that will help you reach people, including SEO,

coupons, product reviews and more. Plus there are extensions for

when you’re ready to take things up a notch, like intelligent product

recommendations.

CORE FEATURES

Search Engine Optimisation: WooCommerce runs on

WordPress, recognised in the industry as one of the best

platforms for SEO practices. Woo!

Simpliﬁed Coupon System: Our simpliﬁed coupons ensure

discounts are never applied to taxes, and we’ve improved

support for discounting products inclusive of tax.

Discount Coupons and codes: Choose to enable or

disable the use of coupons to run sales and promotions

within your store.

Product reviews: Enable or disable the ability for people to

leave product reviews on your store.

Owner veriﬁcation: Choose to allow reviews from veriﬁed

customers only and show a veriﬁed customer label for

reviews.

EXTENSIONS

(

PAID AND FREE

)

Additional options: Social Media Integration, Live sales

feed, Product bundles, Smart Coupons, Follow-up emails,

Google product feed, Wishlists, Newsletters, Points and

rewards, Sell Products via Facebook, Cart notices, Cart

Add-ons and One-page checkout.

CORE FEATURES  AS OF VERSION 2.6

BUILT-IN ANALYTICS & REPORTING

REPORTING

Love to crunch the numbers? Google Analytics makes a lot possible

but we’ve included some basic reporting and analysis capability in

core to help you understand how your customers are faring. We also

have a growing number of integrations with leading 3rd party services.

CORE FEATURES

Reporting: Sales reports can show both net and gross

amounts you’ve earned. We’ve added a print stylesheet,

and added extra data on refunds to reports.

Dashboard: We’ve worked hard to make the storeowner

dashboard helpful. It includes sales orders, trac and an

at-a-glance status summary window.

Analyse products and orders: Gain insight into your

products and orders. Track sales and growth trends.

EXTENSIONS

(

PAID AND FREE

)

Additional options: EU VAT Rules, Cost of goods, Cart

reports, SMS notiﬁcations, Customer history, Sales

report emails, Anti-fraud, Coupon Campaigns and

Recommendations.

3rd party service integrations: Zapier, Google Analytics,

KissMetrics and Mixpanel.

CORE FEATURES  AS OF VERSION 2.6

BETTER CRM

STORE MANAGEMENT

There are a number of features built into WooCommerce core that

make managing relationships with your customers easier. Much more

is possible with extensions, so that you can have the best CRM under

the sun and invest your time in the right direction (i.e. not needless

admin and processes).

CORE FEATURES

Control customer account registration: Choose to allow

customers to register on the checkout page or account

page and/or display a returning customer login reminder on

the checkout page.

Customer accounts: Allow customers to generate their

username from their customer email easing the account

creation process.

Automatic passwords: Decide if you want WooCommerce

to automatically generate customer passwords for

customers.

One-click refunds: By using the Simplify Commerce

gateway, PayPal payment gateway or any other supported

gateway, you can oer pain-free refunds to customers.

Product variables: Select unit weight and dimensions.

iOS app: Keep your ﬁnger on the pulse of your online

shop. With WooCommerce iOS, your shop catalog and

performance reports are readily available on your iPhone.

Quickly accessible and beautifully presented.

EXTENSIONS

(

PAID AND FREE

)

Additional options available: Create custom email

templates.

Other 3rd party service integrations: PickingPal, Stitch

Labs, Veeqo and Tradegecko.

CORE FEATURES  AS OF VERSION 2.6

ADDITIONAL INFO

SUPPORT & HOSTING

SUPPORT

What we support: We provide support for paid products,

and are here to provide assistance with installations,

conﬁguration and general use.

How to get support: Support tickets can be created

directly within your personal WooThemes dashboard when

you’re logged in. We don’t oer support over social media.

Support ticket response time: We aim at ﬁrst-replies within

48hrs.

WordPress Support: We cannot oer general WordPress

support. The best place for this is the WordPress.org

forums.

What about non-Woo products: We are not able to oer

support products that are created by people outside

of our Partner Network (i.e. 3rd parties selling unocial

WooCommerce extensions). We may even require you to

disable non-Woo products installed before we will be able

to assist you, as they are often the root-cause of conﬂicts.

Customisation: We do not oer customisation on products

or support any 3rd party customisations of our products.

A customisation is anything that changes the way our

products look or function relative to how we make them

available.

Documentation: Each of our products comes with

documentation and user-friendly video tutorials to help you

with the initial installation and setup. And for more complex

questions, we’re just a ticket away.

WEB HOSTING

Self-hosted: WooCommerce works with WordPress - a free

self-hosted content management system. This means that

you retain full ownership of all your own information and

can make changes as and when you feel the need.

Domain name: Choose your own domain name, with your

own host. As a self-hosted solution, we don’t place any

restrictions on your bandwidth or uptime - we give you

complete control over your online presence.

Transaction fees: We don’t take a cut of any of your sales

- you keep all the money you make selling your products

online with WooCommerce.

CORE FEATURES  AS OF VERSION 2.6

Outside of our actual product oering with WooCommerce and the

extensions available you may be wondering what happens with things

like support, web hosting, domain names or even transaction fees -

this is the place for that.

FREQUENTLY ASKED QUESTIONS