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32 SANTA CLARA LAW REVIEW [Vol:60
fact, not ideas or opinions worthy of protection as free speech.
Most of
them are published on websites supported by advertising revenue.
Sev-
eral prominent fake news publishers have admitted to publishing fake
news primarily to earn money.
Others have disclaimed the profit mo-
tive yet disclosed earnings of tens of thousands of dollars.
There is even
evidence of publishers employing writers to create content.
To obtain money by means of a false statement of fact ordinarily
constitutes fraud. Yet almost no one has suggested that publishing fake
news for profit may constitute fraud. Most legal analyses do not even
mention fraud as a possibility.
This omission is baffling given that
“fake news” is often referred to as “fraudulent news.”
The whole
. Waldman, supra note 3, at 848.
. An examination of the BuzzFeed compilation of the fifty most-shared fake news sto-
ries of 2016 reveals that most of the stories were published on websites supported by adver-
tising revenue. See Craig Silverman, Here Are 50 of the Biggest Fake News Hits on Facebook
from 2016, BUZZFEED NEWS (Dec. 30, 2016), https://www.buzzfeednews.com/article/craig-
silverman/top-fake-news-of-2016. See also Brittany Vojak, Fake News: The Commoditization
of Internet Speech, 48 CAL. WEST. INT. L. J. 123, 140-43 (2017).
. See, e.g., Andrew Higgins, Mike McIntire & Gabriel Dance, Inside a Fake News
Sausage Factory: ‘This Is All About Income’, N.Y. TIMES, Nov. 26, 2016, at A1 (quoting fake
news publisher as saying “For me, this is all about income, nothing more”); Scott Shane, From
Headline to Photograph, a Fake News Masterpiece, N.Y. TIMES, Jan. 19, 2017, at A1 (report-
ing fake news publisher insisting that the money, not the politics, is the point); Craig Silver-
man, Jane Lytvynenko & Scott Pham, These Are 50 Of The Biggest Fake News Hits On Fa-
cebook In 2017, BUZZFEED NEWS (Dec. 28, 2017),
https://www.buzzfeednews.com/article/craigsilverman/these-are-50-of-the-biggest-fake-
news-hits-on-facebook-in (reporting fake news publisher describing taking advantage of
online hoaxes as “a way to make money”). See also Vojak, supra note 6, at 140-43.
. See, e.g., Caitlin Dewey, This Is Not an Interview with Banksy, WASH. POST, Oct.
23, 2014 (reporting fake news publisher disclosing earnings of up to $10,000 per day from a
false story describing the arrest of the anonymous artist known as Banksy); Laura Sydell, We
Tracked Down A Fake-News Creator In The Suburbs. Here’s What We Learned, NPR: ALL
THINGS CONSIDERED (Nov. 23, 2016) (downloaded using NPR) (reporting fake news pub-
lisher making between $10,000 and $30,000 per month yet insisting that it is not about
money); Eli Saslow, ‘Nothing on This Page Is Real’: How Lies Become Truth in Online Amer-
ica, WASH. POST, Nov. 18, 2018 (describing fake news publisher earning as much as $15,000
in a “good month”).
. See, e.g., Terrence McCoy, Inside a Long Beach Web Operation That Makes up Sto-
ries about Trump and Clinton: What They Do for Clicks and Cash, L.A. TIMES, Nov. 22,
2016; Silverman, supra note 6; Simon Oxenham, ‘I was a Macedonian Fake News Writer’,
BBC FUTURE (May 28, 2019), https://www.bbc.com/future/article/20190528-i-was-a-mace-
donian-fake-news-writer.
. Cf. David O. Klein & Joshua R. Wueller, Fake News: A Legal Perspective, 20 J.
INTERNET L. 5, 9 (2017) (identifying fraud and unfair and deceptive trade practices as poten-
tial tools to fight fake news); John Allen Riggins, Law Student Unleashes Bombshell Allega-
tion You Won’t Believe: “Fake News” as Commercial Speech, 52 WAKE FOREST L. REV.
1313, 1327-29 (2017) (dismissing fraud as viable solution); Ari Melber, Capitol Report: Reg-
ulating Fraud News, N.J.L.J. (Jan. 30, 2017) (suggesting FTC could treat non-political fake
news stories as fraudulent).
. See, e.g., PEN AMERICA, FAKING NEWS: FRAUDULENT NEWS AND THE FIGHT FOR
TRUTH (2017) (defining fraudulent news “as demonstrably false information that is being